From Idea to Product

Innovation and product managers work at the interface of marketing, design, and technology. To tackle future challenges, you need interdisciplinary training, and the IPM Master’s Program provides just that. You will gain both theoretical knowledge and practical skills in innovation management, product development, and marketing. The program emphasizes project-based learning, allowing you to develop your ideas with expert guidance. Whether you choose to specialize in Product Concept Design or Development Process Engineering, you will be equipped to bring innovative ideas to market.

Innovation and Technology Management

Innovation is driven by technology, and to succeed in today’s competitive global markets, you must understand how to manage both. In this program, you will learn how to leverage emerging technologies and integrate them into innovative solutions. You will explore methods to identify trends and opportunities, gaining the skills to lead technological change within organizations and bring groundbreaking products to market.

International Marketing

The ability to market products effectively in international markets is essential. You will develop the skills to understand global customer needs, segment markets, and design marketing strategies that resonate across different cultures. By learning how to position products in various international contexts, you will be prepared to launch and manage innovations worldwide.

Trends for Innovation

Staying ahead of trends is vital for driving innovation. You will gain insights into the latest developments in product design, technology, and customer behavior. This knowledge will help you identify opportunities for innovation and ensure that your products remain relevant and competitive in a rapidly evolving global market.

Interdisciplinary Skills

In the IPM Master’s Program, you will develop a broad range of interdisciplinary skills that are essential for success in today’s dynamic business world. These skills include intercultural management, leadership, project management and effective communication. You’ll learn how to manage complex projects, work in diverse teams, and navigate the challenges of global markets, ensuring that you are well-prepared for a career in innovation management.

Specializations

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To tailor your education to your interests and career goals, the IPM Master’s Program offers two specialization options:

Development Process Engineering: Specialize in creating efficient and scalable development processes, learning how to integrate modern engineering practices and digital tools to bring products to life.
Product Concept Design: Focus on the creative aspects of innovation, mastering design thinking, product ideation, and business model development to turn ideas into successful products.

Learn About Our Specializations

Contact

Email sekretariat.ipm@fh-wels.at

Telephone +43 5 0804 43051

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