Global Sales and Marketing Master

Master, Full Time, Part-Time

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Study business at the best management UAS in Austria

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In-Depth Know-How and Leadership Skills in Sales Management and Marketing Activities

Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery, technological goods and services and sustainable solutions. These global operations generate a high demand for suitably qualified marketing and sales personnel. The geographical focus of the degree program is on emerging markets.

Key Facts

Degree

Master of Arts in Business
Duration

4 semesters
Mode Of Study

Full Time, Part-Time
Language

Englisch
Code

0453
Annual Intake

35

Access Requirements

Completed Bachelor's or Master's degree with a background in business administration. - Admission details
Deadline for Applications

June 30, 2025
Admission Process

Case study, English test and interview
Semester abroad

2nd semester (voluntary for part-time students)
Costs

Tuition fee € 363.36 per semester + ÖH fee
for students from EU and EEA countries (more information)

Job Description

The master’s degree program Global Sales and Marketing equips the students with skills and knowledge to DEVELOP and MANAGE future marketing and sales activities for international companies. For such managers, it is essential to be aware of cross-cultural challenges created by the globalization and digitalization of the world economy. A typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own companies.

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Focal points

Focal points & contents Practical study | Projects Full-time (Wed-Fri) / Part-time (Fri, Sat) Triple Degree InnoCamp36®

Info Events

"The degree program offers broad and profound knowledge – from sales to marketing, cross-cultural management and leadership and prepares students for their future tasks in international companies."

Prof. DI Dr. Margarethe Überwimmer

Head of Studies

Practical Experience and Research

On the basis of current insights from research and teaching our students acquire sound sales and practical expertise. Over 200 domestic and foreign enterprises regularly co-operate with the GSM.

How to study in a practical way

Margeaux studies Global Sales and Marketing at the FH Upper Austria Campus Steyr

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Study Abroad

All students have the opportunity to study at one of our partner universities during the second semester (compulsory for full time students!) – several double degrees are available in the USA, Czech Republic, Columbia, China, Australia. A field trip provides further profound cross-cultural insights. The entire degree program is taught in English and students are free to choose their second foreign language.