Global Sales and Marketing

Master, Vollzeit, Berufsbegleitend

Jetzt bewerben

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Study business at the best management UAS in Austria

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In-depth know-how, leadership skills in Sales Management & Marketing Activities

Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery, technological goods and services and sustainable solutions. These global operations generate a high demand for suitably qualified marketing and sales personnel. The geographical focus of the degree program is on emerging markets.

Key Facts

Abschluss

Master of Arts in Business
Studiendauer

4 Semester
Organisationsform

Vollzeit, Berufsbegleitend, (Timetable allows part-time employment) or part-time (Fridays in the afternoon and Saturdays all day as well as one block week per semester + field trip)
Sprache

English
Studiengangskennzahl

0453
Studienplätze

35

Zugangsvoraussetzungen

Completed Bachelor's or Master's degree with a background in business administration. - Admission details
Bewerbungsfrist

June 30, 2025
Aufnahmeverfahren

Case study, English test and interview
Auslandssemester

2nd semester (voluntary for part-time students)
Kosten

Tuition fee € 363.36 per semester + ÖH fee
for students from EU and EEA countries (more information)

Job description

The master’s degree program Global Sales and Marketing equips the students with skills and knowledge to DEVELOP and MANAGE future marketing and sales activities for international companies. For such managers, it is essential to be aware of cross-cultural challenges created by the globalization and digitalization of the world economy. A typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own companies.

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Focal points

Focal points & contents Practical study | Projects Full-time (Wed-Fri) / Part-time (Fri, Sat) Triple Degree InnoCamp36 InnoCamp36®

"The degree program offers broad and profound knowledge – from sales to marketing, cross-cultural management and leadership and prepares students for their future tasks in international companies."

Prof. DI Dr. Margarethe Überwimmer

Head of Studies

Practical Experience and Research

On the basis of current insights from research and teaching our students acquire sound sales and practical expertise. Over 200 domestic and foreign enterprises regularly co-operate with the GSM.

How to study in a practical way

Study Abroad

All students have the opportunity to study at one of our partner universities during the second semester (compulsory for full time students!) – several double degrees are available in the USA, Czech Republic, Columbia, China, Australia. A field trip provides further profound cross-cultural insights. The entire degree program is taught in English and students are free to choose their second foreign language.