Agricultural management and innovations

Master, Part-Time

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Austria's Best University Of Applied Sciences For Business

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Study for digitization and innovation in agricultural management

Digitalization, technological developments, market changes and challenging global and climatic trends underline the ongoing change in agricultural production and the entire agricultural industry. Modern agricultural businesses are developing towards commercial enterprises, service and trading companies, both with increasing farm sizes and through new strategic orientations and specializations (e.g. direct marketing of agricultural products, special crop cultivation, services, etc.). Management and leadership skills are equally in demand here, as are the constant willingness and the associated skills to recognize trends, understand digitalization, develop product innovations, apply digitally supported marketing and implement all of this throughout the company - also independently as entrepreneurs.

Key Facts

Degree

Master of Arts in Business
Duration

4 semesters
Mode Of Study

Part-Time
Language

German
Code

0887

Annual Intake

15
Access Requirements

Relevant degree (bachelor's/diploma degree from a recognized domestic/foreign educational institution) in the field of economics/technology and a minimum of previous training in agriculture.
Deadline for Applications

June 30, 2025
Admission Process

Expert discussion with case study elaboration, professional experience and evaluation of previous academic performance
Costs

Tuition fee € 363.36 per semester + ÖH fee for students from EU and EEA countries (more information)

Job opportunitites

The degree program opens up opportunities for graduates to work independently, in management and as consultants in the agricultural sector. The best career opportunities can be found in product management for agricultural products, in project and regional management, management of an agricultural business, management and leadership activities in agricultural companies, communication and management positions in agricultural marketing and agricultural policy and product management of digital products in the agricultural sector. Agricultural entrepreneurship is explicitly promoted in the degree program.

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