Global Sales and Marketing

Bachelor, Vollzeit

Jetzt bewerben

Home Studienangebot Global Sales and Marketing Jetzt bewerben

Study business at the best management UAS in Austria.

More infos on the rankings.

Internationally successful in Sales, Export & Marketing

The globalization and digitalization of the world economy create interesting challenges and opportunities to work in the export sector and internationally operating companies. Austria’s export economy has succeeded in setting international, sustainable standards and solutions in many fields, notably industrial plants, machinery, technological goods and services. These global operations generate a great demand for suitably qualified sales and marketing personnel. The bachelor’s degree program Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.

Key Facts

Abschluss

Bachelor of Arts in Business
Studiendauer

6 Semester
Organisationsform

Vollzeit
Sprache

English
Studiengangskennzahl

0379
Studienplätze

51

Zugangsvoraussetzungen

University entrance qualification e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam
Bewerbungsfrist

June 30, 2025
Aufnahmeverfahren

English test and interview
Praktikum

Nine weeks in 6th semester
Auslandssemester

3rd semester
Kosten

Tuition fee € 363.36 per semester + ÖH fee
for students from EU and EEA countries (to more information)

Job description

GSM graduates have access to almost all sectors and company sizes in the Austrian export industry. In addition, the course offers excellent prerequisites for setting up your own company. Graduates are employed in international sales. Thanks to their knowledge of business processes and overall contexts, they are predestined to rise to management positions.

More info on jobs & careers

Focal points

Focal points & contents Practical study | Projects Study full-time Career stories: Wall-of-Faces

Infoevents

"The study program offers broad and in-depth knowledge - from sales and marketing to intercultural management and leadership - and prepares students for their future roles in international companies."

Prof. DI Dr. Margarethe Überwimmer

Head of Studies

Practical Experience and Research

‘The only way to learn something is to do it’. Therefore the students complete an internship (abroad or at home) and practical projects with our partners in the export industry. GSM cooperates intensively with globally active companies in the field of Marketing, Export and Sales Excellence, Industrial Service Excellence and Intercultural Management. The findings of GSM research are integrated directly into the courses.

How to study in a practical way

Study Abroad

During the compulsory SEMESTER ABROAD the students have the opportunity to study at one of our 100 partner universities (third semester). The entire degree program of Global Sales and Marketing is taught in English and native speakers provide intensive language instruction in two further foreign languages and give insights into their background cultures.

Good to Know

Austria’s export rate is higher than 50%. This degree program gives you important qualifications to work in the export business and international trade. Furthermore, the top 30% of our students can obtain a double degree at one of our nine partner universities in Belgium, Colombia, Czech Republic, Georgia, Finland, Poland and Taiwan.

#Interview: Detailed insights from head of degree program FH-Prof. DI Dr. Margarethe Überwimmer

Study "Global Sales and Marketing" bachelor's program

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Curriculum

Professional Competence

Cross-Cultural Competence & Social Competence

Transfer Competence

To the study plan

Paula studies Global Sales and Marketing at the University of Applied Sciences Upper Austria, Steyr

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Frequently asked

Do I have to submit a school-leaving certificate when I apply?

You can apply at any time and submit your school-leaving certificate at a later date - even in autumn if necessary.

Is prior knowledge necessary for the program?

No subject-specific prior knowledge is required for a Bachelor's degree program. Your interest in the subject is important, you will then receive the specialist input for this during your studies 😊

How many degree program can I apply for?

You can apply for 2 degree program in parallel at the FH Upper Austria with priority 1 and 2.

Can I get credits from the HAK, HLW or another Bachelor's program?

Crediting is agreed individually for each course with the head of degree program (if there is a cooperation with a particular school, please state this ...)