Global Sales and Marketing Bachelor

Bachelor, Full Time

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Study business at the best management UAS in Austria.

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Internationally Successful in Sales, Export & Marketing

The globalization and digitalization of the world economy create interesting challenges and opportunities to work in the export sector and internationally operating companies. Austria’s export economy has succeeded in setting international, sustainable standards and solutions in many fields, notably industrial plants, machinery, technological goods and services. These global operations generate a great demand for suitably qualified sales and marketing personnel. The bachelor’s degree program Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.

Key Facts

Degree

Bachelor of Arts in Business
Duration

6 semesters
Mode Of Study

Full Time
Language

English
Code

0379
Annual Intake

51

Access Requirements

University entrance qualification e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam
Deadline for Applications

June 30, 2025
Admission Process

English test and interview
Internship

Nine weeks in 6th semester
Semester abroad

3rd semester
Costs

Tuition fee € 363.36 per semester + ÖH fee
for students from EU and EEA countries (more information)

Job Description

Graduates of the Global Sales and Marketing bachelor’s degree program are qualified to work in a company of any size in any sector. A typical job description would be a management position responsible for the international business of a European company; this includes the post of product manager, key account manager or marketing, export and sales manager.

More info on jobs & career stories

Focal points

Focal points & contents Practical study | Projects Study full-time Career stories: Wall-of-Faces

"The study program offers broad and in-depth knowledge - from sales and marketing to intercultural management and leadership - and prepares students for their future roles in international companies."

Prof. DI Dr. Margarethe Überwimmer

Head of Studies

Practical Experience and Research

‘The only way to learn something is to do it’. Therefore the students complete an internship (abroad or at home) and practical projects with our partners in the export industry. GSM cooperates intensively with globally active companies in the field of Marketing, Export and Sales Excellence, Industrial Service Excellence and Intercultural Management. The findings of GSM research are integrated directly into the courses.

How to study in a practical way

Paula is studying Global Sales and Marketing at the FH Upper Austria Campus Steyr

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Study Abroad

During the compulsory SEMESTER ABROAD the students have the opportunity to study at one of our 100 partner universities (third semester). The entire degree program of Global Sales and Marketing is taught in English and native speakers provide intensive language instruction in two further foreign languages and give insights into their background cultures.

Good to Know

Austria’s export rate is higher than 50%. This degree program gives you important qualifications to work in the export business and international trade. Furthermore, the top 30% of our students can obtain a double degree at one of our nine partner universities in Belgium, Colombia, Czech Republic, Georgia, Finland, Poland and Taiwan.

Curriculum

Professional Competence

Cross-Cultural Competence & Social Competence

Transfer Competence

To the study plan

#Interview: Detailed insights from head of degree-program FH-Prof. DI Dr. Margarethe Überwimmer

Study "Global Sales and Marketing" bachelor's program

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Frequently asked

Do I have to submit a school-leaving certificate when I apply?

You can apply at any time and submit your school-leaving certificate at a later date - even in autumn if necessary.

Is prior knowledge necessary for the program?

No subject-specific prior knowledge is required for a Bachelor's degree program. Your interest in the subject is important, you will then receive the specialist input for this during your studies 😊

How many degree program can I apply for?

You can apply for 2 degree program in parallel at the FH Upper Austria with priority 1 and 2.

Can I get credits from the HAK, HLW or another Bachelor's program?

Crediting is agreed individually for each course with the head of degree program (if there is a cooperation with a particular school, please state this ...)