Innovation and Product Management

Master, Full Time

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Innovations for International Markets

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

Key Facts

Degree

Master of Science in Engineering
Duration

4 semesters
Mode Of Study

Full Time
Language

English
Code

0445

Access Requirements

Completed Bachelor’s degree (180 ECTS or equivalent) preferably in Engineering or Industrial Design. Good English language skills
Deadline for Applications

Application for the year 2025/26 online until 30.06.2025

Application deadline for Non-EU-Applicants: 31.05.2025. All applicants who can enter Austria without a visa can still apply.

www.fh-ooe.at/application
Admission Process

Personal interview via MSTeams
Costs

FH OÖ | Financial Matters (fh-ooe.at)

Career Profile

Graduates of this degree program are prepared for management positions in technical product development, innovation and design, product management and marketing in international technology companies. Being responsible for high-tech products and services, they play a decisive role in the conception and market positioning of technical innovations and thus secure the long-term success of companies. Additionally, they possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from those of competitors.

More about jobs and careers

Study Focus

Innovation and Technology Management International Marketing Trends for Innovation Development Process Engineering Product Concept Design Innovative Teaching

Practical Experience and Research

From the beginning on students apply their knowledge in industry projects. In intercultural and inderdisciplinary teams students work on real world problems for local and international firms. The final thesis will be written for and in a company.

More information about projects

International environment

Innovation and Product Management is an international and interdisciplinary degree program with students from more than 20 countries. Intercultural aspects and strategies in all disciplines are a cornerstone of the curriculum.

Let's Hear Why Our Students Chose IPM: In Their Words

“I chose this study path for its intriguing blend of technology and business. Practical experience is crucial for my future career, making it even more appealing.”

**Andreas Appl, IPM MSc Student**

‘’I choose to study IPM because it combines creativity, technology, and strategic thinking, offering a unique opportunity to innovate and bring products to life at the intersection of design, marketing, and engineering.’’

**Cemre Melis Kibar, IPM MSc Student**

“The versatility of IPM program has been my best experience so far. You can meet people from different countries as well as find out more about foreign culture.”

**Soumen Paul, IPM MSc Student**

‘’For me IPM represents the perfect blend of engineering and management. It is the ultimate program if you have technical interests but also creative and organizational talent and a passion for social interaction.’’

**Hannah Weiss, IPM MSc Student**

‘’I chose IPM because it beautifully combines technology and management. This program helps me develop the essential skills I'll need to navigate the future challenges in business and engineering, empowering me to grow as a well-rounded and adaptable professional.’’

**Kaan Atakulu, IPM MSc Student**

‘’This Master's program felt like a natural next step, as I had a great experience during my Bachelor's program here. The combination of interdisciplinary coursework, practical learning, and a fantastic community of students and the IPM team made the decision easy.’’

**Yvonne Gruber, IPM MSc Student**

FAQs

We have answered the most burning questions about the study programme for you.

What are the entry requirements for the IPM Master’s degree programme?

You will need a completed Master's (Mag./DI) or Bachelor's degree (180 ECTS) from a recognized higher education institution in order to fulfil the entry requirements for the IPM Master’s degree programme.
In addition, your previous studies should contain courses in Business and Marketing, Mathematics and Statistics, Natural Sciences and Engineering and Professional Skills. If you don’t have enough knowledge in the single subject areas, they can be made up during the first semester.
All applicants are required to submit an official and current (maximum 2 years) English language certificate (TOEFL “78 Points” or IELTS “6.0 – Competent User”). German skills are not required.

What is unique about the IPM programme?

The IPM Master's degree offers a unique combination of skills in the area of marketing, design, technology and strategic management - everything a future innovation / product manager needs to succeed in a VUCA world.

Do I need to be on campus everyday?

No, usually you will be at the campus three to four days a week, we keep Mondays free!

How can I apply for the IPM programme?

You can easily and quickly apply for the IPM programme through our online application.

After your application you will be invited to an online-interview with one of our professors. During that, you learn about our programme in more detail and you can ask all your questions. Together we will find out, whether your interests and expectations match with the content of the programme. So you can be sure that IPM is the right programme for you.

How is life outside of the classroom?

First of all, our IPM programme is very international, so you will meet fellow students from all around the world and make friendships and connections for life. Other than that, Wels is located right in the center of Upper Austria with a great public transportation, so you can make trips to our beautfiul mountains or historic cities quickly and easily. Our university also offers a lot of events and activities like our International Evening.

More insights on social media

Personal advice

Do you still have questions about the Innovation, Product and Engineering Management degree programme? Then book your personal consultation appointment here: Every Monday and Wednesday at 5 pm.

Head of studies FH-Prof. Dr. Alexander Brendel-Schauberger will contact you by phone or MS Teams.

Book an appointment