Master, Full Time
- Campus Wels
- Email sekretariat.ipm@fh-wels.at
- Telephone +43 5 0804 43051
- Download info sheet Contact us
Curriculum
Modules
Project / Exchange Semester
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Project / Exchange Semester |
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Project / Exchange SemesterEnglish
General English. Strong structural focus Grammar and vocabulary development (grammar review) Intensive ana-lytical language work related to all skills Projects
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Bridging Courses
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Bridging Courses I |
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Bridging Courses IBusiness Administration/Accounting
- Basic terminology and facts of economic management - Types of organizations and their structural organization - Core processes of organizations - Balance sheets, salary and accounting - Basics of macroeconomics Market Research
- Basics of marketing research - Process of marketing research - Secondary research vs. primary research - Qualitative research vs. Quantitative research - Research design - Information gathering and processing - Selected methods of secondary research (market monitoring, competition analysis, press-, patent- and brand research, ...) - Basic analytical processes of market research Marketing Management
Strategic Marketing Management • Basics of marketing • Special aspects of marketing industrial goods • Basic elements of conceptualization of marketing aspects and marketing process • Situational analysis • Strategic marketing of industrial goods at an organizational level (mission statement, portfolio analysis) • Competition strategy • Timing strategy • Basic internationalisation strategies • Basic principles of product management Presentation
Different types and objectives of presentations • Advantages and disadvantages of different presentation medias • Rules of visualization (focus on layout of transparencies with special software features) • Significance of eye contact, gesture/facial expression/ habitus linguistic and paralinguistic aspect for the success of presentations • (Meeting) Moderation: repertoire, rules, asking techniques, visualization • Positive association with excitement • Effect of circumstances on the success • How to write handouts • Video training Product Management
-Analyzing-instruments -Perceptual Maps -Product Decisions -Innovation -Variation -Differentiation -Ellimination -Service marketing Project Management
- Project management as a business process - Project manual - Methods for the management of projects - o Methods for starting a project - Project limitation and project context - Design of the project organisation - Project planning - o Methods for project coordination - o Methods for project controlling - o Methods for project marketing - o Methods for the management of project crises - o Methods for project completion, - Management of project-oriented organisations (overview) |
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Bridging Courses II |
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Bridging Courses IIDesign and Morphology
- In-depth display of alternative design processes - Basic principles of design methods and display techniques - Morphology (form, colour, surface, font) - Training in perspective illustration - Creation of renderings - Basic principles of the software packages Photoshop and Illustrator Design and Morphology
- In-depth display of alternative design processes - Basic principles of design methods and display techniques - Morphology (form, colour, surface, font) - Training in perspective illustration - Creation of renderings - Basic principles of the software packages Photoshop and Illustrator Industrial Design
- Professional design terms - Product language: terms and their practical meaning - Design professions and activities Design processes - Design history (overview) - Interface expertise between product development, design, engineering, production and marketing Innovation Management I
- Significance of technical innovation - Objectives of R&D, technology management and innovation management - Technology and innovation management process - Overview and structure - Initiation of ideas - Idea generation - Creativity generation techniques Innovation Management II
- Success factors for technology and innovation management - Stage-gate processes and evaluation methods - Tools and concepts of operative innovation management (e.g. lead-user concept, target costing, KANO, knowledge management) - Functions and roles in technology and innovation management - Innovation-promoting corporate organisation Measures for an innovation-friendly corporate culture |
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Bridging Courses III |
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Bridging Courses IIIDigital Product Development
- Basics of the conceptualization and evaluation of product variants - Computer based design and construction - Concept-modelling technologies - Modelling of free-form surfaces - Technical prototype and model construction - Virtual Prototyping and digital Mock-Ups - Virtual and Augmented Reality Mechanics of Materials - Introduction
Basic static concepts (forces, moments, free-body-diagrams, frictional forces), Concept of Stress and Strain; Principal stresses, Mohr-Circle; Linear elastic material law; Thermal strains and stresses; Loading of trusses and beams (axial forces, bending, torsion); Deflection of beams; Energy-methods; Stability of columns. Prerequisites: Undergraduate Mathematics (Vector- and Matrix-Calculus, differential equations; Integrational and differential calculus; Level MAT1/2) Literature: Beer et al.: “Mechanics of Materials”, 6th Edition, McGrawHill, 2012 Mechatronics
Consolidating the interplay of mechanical, electrical, electronic, microelectronic and sensor/actuator system components in connection with interface and display into a whole behaviour. Value Analysis and FMEA
- Function Analysis (FA): Methods of FA, nominating and structuring of functions; Application of FA to develop and improve products and processes; Work on examples from the lecturer’s practical experience. Value Management (VA): Fundamentals of value analysis and value engineering; Value in product- and service-analysis, criteria of value, functions to describe products and service; function costs, value analysis job plan; the process of value analysis;. Work on examples from the lecturer’s practical experience Potential Failure Mode and Effects Analysis (FMEA): Methodology of FMEA for products and processes; structural analysis of products and processes; function block diagram; failure and risk analysis; risk priority number; improvement of design; samples and organization; work on examples from the lecturer’s practical experience. General product analysis: Situation analysis, cause analyses according to Kepner/ Tregoe Ishikawa diagram; decision-making analyses, useful value analyses, cost-effect analyses |
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Specialization 1 - Product Concept Design
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Product Concept Design 1 |
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Product Concept Design 1Computer Aided Industrial Design I
• Advanced CAID freeform modelling and introduction to CAID rendering • CAID software packages: Autodesk Alias or Rhino 3D Prerequisite: General basic knowledge of 3D CAD Design & Prototyping
• Introduction to hardware model construction methodologies • Introduction to tools and materials for design model construction Design Theory
• Selected theoretical, methodological and applied problems from the field of design • In-depth examination of selected aspects of the history and future of design |
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Product Concept Design 2 |
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Product Concept Design 22D Presentation Techniques & Drawing
• Training in drawing techniques and perspective presentation methods • Creating sketches and rendering Design Project: Technical Design I
• Completing a design project • Using and adapting specific design methodologies • Overview of the design process. Prerequisites: Prior knowledge in product concept design. |
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Product Concept Design 3 |
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Product Concept Design 3Computer Aided Industrial Design II
• Advanced CAID freeform modelling and introduction to CAID rendering • CAID software packages: Autodesk Alias or Rhino 3D Prerequisites: - Fundamentals of CAID freeform modelling and introduction - CAID software packages: Autodesk Alias or Rhino 3D Strategic Design
• The use of design as a strategic business tool • Basics of design strategy development and implementation and design management • Introduction to corporate design/identity Strategic Design
- The use of design as a strategic business tool - Basics of design strategy development and implementation and design management - Introduction to corporate design/identity (Application of STD3VO course content using example) |
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Product Concept Design 4 |
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Product Concept Design 4Design Project: Technical Design II
Carefully selected and prepared "model examples" from professional practice are addressed either individually or in small groups, under the supervision of the lecturer. The lecturer acts as moderator and "senior expert", and provides methodological or expert assistance as required. The model examples incorporate typical concepts and methods from professional practice as "best practices". The focus here is on a systematic, problem-oriented approach toward problem solving and design development. • Completing a design project • Using and adapting specific design methodologies • Overview of the design process. Short-Term Design Project
• Completing a short-term design project • Applying specific design methodologies |
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Specialization 2 - Development Process Engineering
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Development Process Engineering 1 |
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Development Process Engineering 1Multiprojectmanagement
- Introduction of Product Portfolio Management - Portfolio Management Processes o Portfolio planning (budgeting, linking product portfolio decisions and corporate strategy, roadmapping, ...) Product Lifecycle Management
Core processes in product lifecycle management. Components of PLM. Methods and trends in PLM. PLM as the backbone of virtual product creation. Organisational and methodological requirements for launching PLM. Components and core functions of a PLM solution. Input/output management. Integration. Technical infrastructure and system functions. Economic considerations with PLM systems. PLM launch planning. Virtual and Augmented Reality
- Human perception and VR - Hardware components of VR & AR systems - Software components of VR & AR systems - Data structure and -formats in VR & AR systems - Digital Mockup, Mixed Mockup and Virtual Prototypes - Virtual testing - Implementation of a simple VR application |
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Development Process Engineering 2 |
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Development Process Engineering 2Model Based Engineering - Introduction
Concepts of system theory and modelling, system theory, system concepts, modelling concepts Modelling process, Modelling, mechanical system, electrical system, thermodynamic system, linked system Transfer function and transfer elements, System characteristics, Basics and processes of analogue regulation technology, parameters of the control circuit, frequency parameter processes, state regulation, State space representation of mechatronic systems, analysis of the dynamic behaviour in the state space, design and implementation of linear state regulators, design and implementation of linear state observers Numerical simulation, concentrated/distributed parametric dynamic systems, processes and faults Model Based Engineering - Introduction
Identification of modelling parameters, design of regulators and observers, analysis of model behaviour by means of simulation studies, Modelling drive train with concentrated components (‚meta-level‘) New Product Development
• Designing goal-oriented, efficient, integrated product development and development processes • Product and service development specifics • Approach and processes for the development of products and services • Types of process models and their uses • Problem-solving models • Engineering models • Application of the topics covered using practical problems and case studies |
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Development Process Engineering 3 |
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Development Process Engineering 3Project
- The project work is usually carried out for a company within the aspired competency and professional field of the study program Innovation and Product Management. - Engineering/Engineering Management topics - Application of project management tools Reverse Engineering
• Capturing and processing complex geometries • Digitising systems (3D coordinate measurements, fringe projection scanners, laser scanners, computer tomography) • CAD/prototype variance analysis • Object reconstruction • Design-oriented reverse engineering Simultaneous Engineering
• Planning and monitoring of project portfolios • Reporting in multiple-projects management • Human resource management in multiple-projects management • Case studies or practical projects relating to selected topics of the lecture |
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Development Process Engineering 4 |
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Development Process Engineering 4Digital Factory
- Factory and production control - Data analyses for status reporting (dashboards) - Predictive maintenance or production and quality optimization - Automation of production processes and of interlinked business processes - IT security aspects - The collaboration of humans and machines - Methods of digital twins - The use of virtual and augmented reality - The networking of machines and plants - Advanced digitization topics Digital Factory
- Factory and production control - Data analyses for status reporting (dashboards) - Predictive maintenance or production and quality optimization - Automation of production processes and of interlinked business processes - IT security aspects - The collaboration of humans and machines - Methods of digital twins - The use of virtual and augmented reality - The networking of machines and plants - Advanced digitization topics R&D Controlling
• Modern R&D controlling methods • Lifecycle costing (design to cost, LCC, TCO) • Depicting R&D costs on the balance sheet, budgeting R&D departments • Innovation and performance measurement • Innovation/R&D balanced scorecard • Controlling Open Innovation • Innovation audit. |
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General Courses
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Social Competence and Leadership |
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Social Competence and LeadershipIntercultural Management
• Intercultural decision-making and responsibility for successful management of intercultural business situations • Acquisition of knowledge of one's own and of different cultures • Overview of culturally different management styles • Specifics of international and intercultural project management. • Synergy effects • Development of intercultural key competencies Negotiation
Harvard negotiating approach Types of argumentation in negotiation Preparing efficiently for a negotiation and carrying it out successfully Obtaining results that satisfy both sides (win-win situations) Understanding negotiating partners better and concluding negotiations Mastering difficult negotiation situations with confidence Examining and developing individual current negotiating styles Leadership
Leadership models, functions and duties - Key management competencies - Relationship between leadership and personality - The role of management as the sum of all expectations of the person occupying the role - Management as the multiplier of an organisation's goals and values - Management as the developer of its own personnel - Influences on leadership (external and internal factors) - Cooperative leadership behavior - Employee decision-sharing - Dealing with power and information |
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Economics |
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EconomicsControlling
• Basics of controlling • Corporate leadership and control • Strategic and operative controlling • Budgeting • Methods and key figures in controlling • Analysis (target-performance comparison, etc.) • Specifics of R&D and project controlling Finance
• Forms of financing (debt and equity financing, internal and external financing) • Cash flow calculations, financial planning • Capital and financial markets • Venture financing and investment financing • Start-up financing • Export financing • Financing models and financial support • special forms of financing (leasing, factoring) |
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Thesis |
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ThesisScientific Working
Fundamentals of scientific research Research design: goals, questions, methods Academic writing: sources, types of texts, style Efficient use of information sources Master Exam
Master Thesis
Theses typically deal with practical industrial problems and should support the interdisciplinary synopsis of experiences from professional practice, based upon the basic knowledge level in the lectures and exercises to date. Thesis Preparation Seminar
The thesis preparation seminar makes tutors available to diploma candidates to provide expert support. Findings are discussed, analysed and evaluated. Assistance is also provided in writing the thesis. |
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Management |
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ManagementChange Management
•Understanding the role of change management as driver for innovation management and new business develop-ment •Build knowledge on ways and tools to identify change necessities, barriers to change, and drivers of change •Ability to apply tools for effective corporate change man-agement Entrepreneurship & New Business Development
• Personal requirements for starting a business • Important contacts when starting a business • Financing options and the business promotion environment • Structure, content and form of business plans • Business concept, product/service description • Customer value • Market analysis • Legal considerations • Strategic and marketing plans • Organisational and personnel plans • Investment planning • Profit and financial plans Entrepreneurship & New Business Development
Apply the knowledge of Entrepreneurship & New Business Development (ILV 2. Semester) in a group work in which a new business idea is developed, analyzed, de-tailed, and presented orally and in a written report Supply Chain Management
• Conceptualize supply chain designs, which are aligned with business models for manufacturing and service companies • Configure logistics networks and assess their performance impacts on efficiency and service levels • Manage inventory efficiently and pool inventory risks across time, products, channels, and geography. |
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Internationales Marketing |
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Internationales MarketingInternational Key Account Management
Relationship marketing as the basis for successful key account management • Relationship marketing vs transactional marketing • Principles of relationship marketing • Process-oriented approach to relationship marketing • Customer segmentation and segment-specific programmes Marketing policy and key account management in international business • Sales and distribution channel systems and sales organizations in international business • Management of sales organisations in international business • Basics of marketing policy in international business • Basics of international sales management • Cross-cultural communication: Cultural factors and their importance for sales success in international business • Global sales process Developments, challenges and functions in key account management • Types of key account management • A successful account manager's toolkit International Marketing & Management
•International technology marketing •Significance of internationalisation and the internationalisation process •Situational analysis methods in international marketing •International market research •Strategic thrusts and competitive strategies in the international marketing of industrial goods •International (operative) marketing of industrial goods according to business type. •Investment business •Systems business •Supplier business •Product business |
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Innovation Management |
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Innovation ManagementStrategic Innovation Management
•Risk and R&D •Target planning in strategic technology and innovation management •Types of R&D and innovation strategies •Strategy formulation decision areas •Portfolio techniques •Technology roadmapping •Value innovation •Interactive value creation •Business development and innovation Prerequisites: - Fundamentals of General Management/Business Administration -Fundamentals of Innovation Management Sustainability
• Basic understanding of sustainability in the context of innovation, design and engineering • View sustainability as a source of innovation and business creation • Be able to define, differ and develop sustainability innovations Customer Integration in NPD
•Understanding the Challenges at the Front End of Inno-vation •Knowing the principles of Strategic Foresight and how to work with scenarios •Gaining insights into Innovative Customer Integration tools for ideation and evaluation at the front end of innovation •Learning about the usage of Open Innovation Approaches and Cross Industry Innovation at the Front End of In-novation •Business Model innovation Product Line & Product Lifecycle Management - Project
Prerequisites: to be taken in conjunction with LCM3IL Product Lifecycle Management. Projects from business and R&D are conducted in selected areas of Product Line & Product Lifecycle Management. Technology Assessment
• Introduction to technology intelligence methods and technology assessment (TA) • TA-related design issues |
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New Product Development |
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New Product DevelopmentData Analysis
- Methods of analyzing different kinds of data - Extract, transform, load (ETL) process - Data warehousing and Business Intelligence - Data visualization and reportingc Requirements Engineering
- Definition of requirements - Functional and non-functional requirements - Definition of RE, activities, challenges, problems - Requirements Elicitation - Documentation of requirements - Model-based requirements documentation - Requirements negotiation, priorisation and validation - Writing in a Natural Language - Requirements management Bionics
• Explanation of terms and historical background • Subfields of bionics • Structural bionics • Anthropobionics (human-machine interaction) • Engineering optimisation using nature as a model Rapid Prototyping
Product development and model types (proportional ergonomic, design and functional models; prototypes and samples) • Basic process principles for the generative manufacturing of models • Generation of data models for rapid prototyping (RPT) (requirements for 3D geometries and models) • Measurement data acquisition and reverse engineering (3D coordinate measurements, digitising systems, 3D scanners) |
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Contact
EmailE sekretariat.ipm@fh-wels.at
TelephoneT +43 5 0804 43051