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Innovation and Product Management

Master, Full Time

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Innovation and Product Management

Curriculum

The curriculum is organized into semesters and modules, with ECTS points listed for each.

Modules

Project / Exchange Semester

1. 2. 3. 4.

Project / Exchange Semester

30

Project / Exchange Semester

English
  • Semester: 1
  • Type: Pflicht, Übung
  • ECTS: 2
  • Exam type: Immanente Beurteilung

General English. Strong structural focus Grammar and vocabulary development (grammar review) Intensive ana-lytical language work related to all skills

Projects
  • Semester: 1
  • Type: Pflicht, Projekt
  • ECTS: 28
  • Exam type: Immanente Beurteilung

Briding Courses

1. 2. 3. 4.

Bridging Courses I

11

Bridging Courses I

Business Administration/Accounting
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

- Basic terminology and facts of economic management - Types of organizations and their structural organization - Core processes of organizations - Balance sheets, salary and accounting - Basics of macroeconomics

Marketing Management
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Mündliche oder Schriftliche Prüfung

- Basics of marketing research - Process of marketing research - Secondary research vs. primary research - Qualitative research vs. Quantitative research - Research design - Information gathering and processing - Selected methods of secondary research (market monitoring, competition analysis, press-, patent- and brand research, ...) - Basic analytical processes of market research - Strategic Marketing Management - Basics of marketing - Special aspects of marketing industrial goods - Basic elements of conceptualization of marketing aspects and marketing process - Situational analysis - Strategic marketing of industrial goods at an organizational level (mission statement, portfolio analysis) - Competition strategy - Timing strategy - Basic internationalisation strategies - Basic principles of product management

Presentation
  • Semester: 1
  • Type: Pflicht, Übung
  • ECTS: 2
  • Exam type: Immanente Beurteilung

Different types and objectives of presentations • Advantages and disadvantages of different presentation medias • Rules of visualization (focus on layout of transparencies with special software features) • Significance of eye contact, gesture/facial expression/ habitus linguistic and paralinguistic aspect for the success of presentations • (Meeting) Moderation: repertoire, rules, asking techniques, visualization • Positive association with excitement • Effect of circumstances on the success • How to write handouts • Video training

Product Management
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Schriftliche Prüfung

-Analyzing-instruments -Perceptual Maps -Product Decisions -Innovation -Variation -Differentiation -Ellimination -Service marketing

Project Management
  • Semester: 1
  • Type: Pflicht, Vorlesung
  • ECTS: 1
  • Exam type: Mündliche oder Schriftliche Prüfung

- Project management as a business process - Project manual - Methods for the management of projects - o Methods for starting a project - Project limitation and project context - Design of the project organisation - Project planning - o Methods for project coordination - o Methods for project controlling - o Methods for project marketing - o Methods for the management of project crises - o Methods for project completion, - Management of project-oriented organisations (overview)

Bridging Courses II

10

Bridging Courses II

Design Fundamentals
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Mündliche oder Schriftliche Prüfung

- Professional design terms - Product language: terms and their practical meaning - Design professions and activities Design processes - Design history (overview) - Interface expertise between product development, design, engineering, production and marketing

Design Visualization and Presentation I
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

- In-depth display of alternative design processes - Basic principles of design methods and display techniques - Morphology (form, colour, surface, font) - Training in perspective illustration - Creation of renderings - Basic principles of the software packages Photoshop and Illustrator

Design Visualization and Presentation I
  • Semester: 1
  • Type: Pflicht, Seminar
  • ECTS: 2
  • Exam type: Immanente Beurteilung

- In-depth display of alternative design processes - Basic principles of design methods and display techniques - Morphology (form, colour, surface, font) - Training in perspective illustration - Creation of renderings - Basic principles of the software packages Photoshop and Illustrator

Innovation Management
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 4
  • Exam type: Mündliche oder Schriftliche Prüfung

- Significance of technical innovation - Objectives of R&D, technology management and innovation management - Technology and innovation management process - Overview and structure - Functions and roles in technology and innovation management - Success factors for technology and innovation management - Stage-gate processes and evaluation methods - Agile and hybrid innovation processes - Innovation-promoting corporate organisation - Initiation, development and evaluation of ideas (incl. open innovation) - Principles of creativity (e.g. convergent & divergent thinking) - Facilitation of (agile) creative processes (incl. creativity techniques)

Bridging Courses III

9

Bridging Courses III

Digital Product Development
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Mündliche oder Schriftliche Prüfung

- Basics of the conceptualization and evaluation of product variants - Computer based design and construction - Concept-modelling technologies - Modelling of free-form surfaces - Technical prototype and model construction - Virtual Prototyping and digital Mock-Ups - Virtual and Augmented Reality

Mechatronics
  • Semester: 1
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 7
  • Exam type: Mündliche oder Schriftliche Prüfung

The students understand the basic concepts of statics (force-equilibrium etc.) as well as the concept of stresses. Basic static concepts (forces, moments, free-body-diagrams, frictional forces), Concept of Stress and Strain; Principal stresses, Mohr-Circle; Linear elastic material law; Thermal strains and stresses; Loading of trusses and beams (axial forces, bending, torsion); Deflection of beams; Energy-methods; Stability of columns. Consolidating the interplay of mechanical, electrical, electronic, microelectronic and sensor/actuator system components in connection with interface and display into a whole behaviour.

General Courses

1. 2. 3. 4.

Economics

2

Economics

Controlling
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

• Basics of controlling • Corporate leadership and control • Strategic and operative controlling • Budgeting • Methods and key figures in controlling • Analysis (target-performance comparison, etc.) • Specifics of R&D and project controlling

Thesis

2 30

Thesis

Scientific Working
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

Fundamentals of scientific research Research design: goals, questions, methods Academic writing: sources, types of texts, style Efficient use of information sources

Master Exam
  • Semester: 4
  • Type: Pflicht, Projekt
  • ECTS: 2
  • Exam type: Mündliche Prüfung
Master Thesis
  • Semester: 4
  • Type: Pflicht, Masterarbeit
  • ECTS: 27
  • Exam type: Immanente Beurteilung

Theses typically deal with practical industrial problems and should support the interdisciplinary synopsis of experiences from professional practice, based upon the basic knowledge level in the lectures and exercises to date.

Thesis Preparation Seminar
  • Semester: 4
  • Type: Pflicht, Seminar
  • ECTS: 1
  • Exam type: Immanente Beurteilung

The thesis preparation seminar makes tutors available to diploma candidates to provide expert support. Findings are discussed, analysed and evaluated. Assistance is also provided in writing the thesis.

Innovation Management

4 9

Innovation Management

Strategic Innovation Management
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Mündliche oder Schriftliche Prüfung

•Risk and R&D •Target planning in strategic technology and innovation management •Types of R&D and innovation strategies •Strategy formulation decision areas •Portfolio techniques •Technology roadmapping •Value innovation •Interactive value creation •Business development and innovation Prerequisites: - Fundamentals of General Management/Business Administration -Fundamentals of Innovation Management

Sustainability
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 1
  • Exam type: Schriftliche Prüfung

• Basic understanding of sustainability in the context of innovation, design and engineering • View sustainability as a source of innovation and business creation • Be able to define, differ and develop sustainability innovations

Customer Integration in NPD + Foresight
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Schriftliche Prüfung

•Understanding the Challenges at the Front End of Inno-vation •Knowing the principles of Strategic Foresight and how to work with scenarios •Gaining insights into Innovative Customer Integration tools for ideation and evaluation at the front end of innovation •Learning about the usage of Open Innovation Approaches and Cross Industry Innovation at the Front End of In-novation •Business Model innovation

Product Management Case Studies
  • Semester: 3
  • Type: Pflicht, Seminar
  • ECTS: 3
  • Exam type: Immanente Beurteilung

Prerequisites: to be taken in conjunction with LCM3IL Product Lifecycle Management. Projects from business and R&D are conducted in selected areas of Product Line & Product Lifecycle Management.

Technology Assessment
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Schriftliche Prüfung

• Introduction to technology intelligence methods and technology assessment (TA) • TA-related design issues

Internationales Marketing

2

Internationales Marketing

International Key Account Management
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

Relationship marketing as the basis for successful key account management • Relationship marketing vs transactional marketing • Principles of relationship marketing • Process-oriented approach to relationship marketing • Customer segmentation and segment-specific programmes Marketing policy and key account management in international business • Sales and distribution channel systems and sales organizations in international business • Management of sales organisations in international business • Basics of marketing policy in international business • Basics of international sales management • Cross-cultural communication: Cultural factors and their importance for sales success in international business • Global sales process Developments, challenges and functions in key account management • Types of key account management • A successful account manager's toolkit

Management

5

Management

Change Management
  • Semester: 2
  • Type: Pflicht, Seminar
  • ECTS: 2
  • Exam type: Immanente Beurteilung

•Understanding the role of change management as driver for innovation management and new business develop-ment •Build knowledge on ways and tools to identify change necessities, barriers to change, and drivers of change •Ability to apply tools for effective corporate change man-agement

New Business Development
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Schriftliche Prüfung

• Personal requirements for starting a business • Important contacts when starting a business • Financing options and the business promotion environment • Structure, content and form of business plans • Business concept, product/service description • Customer value • Market analysis • Legal considerations • Strategic and marketing plans • Organisational and personnel plans • Investment planning • Profit and financial plans

New Product Development

5 3

New Product Development

Data Analysis
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Mündliche oder Schriftliche Prüfung

- Methods of analyzing different kinds of data - Extract, transform, load (ETL) process - Data warehousing and Business Intelligence - Data visualization and reportingc

Requirements Engineering
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

- Definition of requirements - Functional and non-functional requirements - Definition of RE, activities, challenges, problems - Requirements Elicitation - Documentation of requirements - Model-based requirements documentation - Requirements negotiation, priorisation and validation - Writing in a Natural Language - Requirements management

Rapid Prototyping
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Mündliche oder Schriftliche Prüfung

Product development and model types (proportional ergonomic, design and functional models; prototypes and samples) • Basic process principles for the generative manufacturing of models • Generation of data models for rapid prototyping (RPT) (requirements for 3D geometries and models) • Measurement data acquisition and reverse engineering (3D coordinate measurements, digitising systems, 3D scanners)

Social Competence and Leadership

2 2

Social Competence and Leadership

Systems Thinking
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Immanente Beurteilung
Leadership
  • Semester: 3
  • Type: Pflicht, Übung
  • ECTS: 2
  • Exam type: Immanente Beurteilung

Leadership models, functions and duties - Key management competencies - Relationship between leadership and personality - The role of management as the sum of all expectations of the person occupying the role - Management as the multiplier of an organisation's goals and values - Management as the developer of its own personnel - Influences on leadership (external and internal factors) - Cooperative leadership behavior - Employee decision-sharing - Dealing with power and information

Optional Courses

2

Optional Courses

AI Awareness & Learning Strategies
  • Semester: 1
  • Type: Wahlpflicht, Integrierte Lehrveranstaltung
  • Exam type: Immanente Beurteilung
Design your (Study) Life / Personal and career development
  • Semester: 1
  • Type: Frei, Integrierte Lehrveranstaltung
  • ECTS: 1
  • Exam type: Immanente Beurteilung

Upon completion of this course, students should be able:  To assess their strengths, interests and potentials for development  To effectively apply self-reflection, self-reward, goal-setting, constructive thought pattern strategies to achieve their goals  To identify career opportunities, which are aligned with their personal objectives and values  To apply human-centered design tools in prototyping experiences relevant to personal growth, career exploration and professional networking  To apply effective learning techniques for their study life in and beyond the university

Intercultural Workshop & Kick-off
  • Semester: 1
  • Type: Pflicht, Seminar
  • Exam type: Immanente Beurteilung
Scientific Working
  • Semester: 1
  • Type: Frei, Integrierte Lehrveranstaltung
  • ECTS: 1
  • Exam type: Mündliche oder Schriftliche Prüfung

Fundamentals of scientific research Research design: goals, questions, methods Academic writing: sources, types of texts, style Efficient use of information sources

Specialization 1 - Product Concept Design (PCD)

1. 2. 3. 4.

Product Concept Design 1

6

Product Concept Design 1

Computer Aided Design I
  • Semester: 2
  • Type: Pflicht, Übung
  • ECTS: 2
  • Exam type: Mündliche oder Schriftliche Prüfung

• Advanced CAID freeform modelling and introduction to CAID rendering • CAID software packages: Autodesk Alias or Rhino 3D Prerequisite: General basic knowledge of 3D CAD

Design Prototyping
  • Semester: 2
  • Type: Pflicht, Seminar
  • ECTS: 3
  • Exam type: Immanente Beurteilung

• Introduction to hardware model construction methodologies • Introduction to tools and materials for design model construction

Design Theory
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 1
  • Exam type: Schriftliche Prüfung

• Selected theoretical, methodological and applied problems from the field of design • In-depth examination of selected aspects of the history and future of design

Product Concept Design 2

6

Product Concept Design 2

Design Project I
  • Semester: 2
  • Type: Pflicht, Projekt
  • ECTS: 5
  • Exam type: Immanente Beurteilung

• Completing a design project • Using and adapting specific design methodologies • Overview of the design process. Prerequisites: Prior knowledge in product concept design.

Design Visualization and Presentation II
  • Semester: 2
  • Type: Pflicht, Seminar
  • ECTS: 1
  • Exam type: Immanente Beurteilung

• Training in drawing techniques and perspective presentation methods • Creating sketches and rendering

Product Concept Design 3

5

Product Concept Design 3

Computer Aided Design II
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

• Advanced CAID freeform modelling and introduction to CAID rendering • CAID software packages: Autodesk Alias or Rhino 3D Prerequisites: - Fundamentals of CAID freeform modelling and introduction - CAID software packages: Autodesk Alias or Rhino 3D

Strategic Design
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Mündliche oder Schriftliche Prüfung

• The use of design as a strategic business tool • Basics of design strategy development and implementation and design management • Introduction to corporate design/identity

Product Concept Design 4

7

Product Concept Design 4

Design Project II
  • Semester: 3
  • Type: Pflicht, Projekt
  • ECTS: 5
  • Exam type: Immanente Beurteilung

Carefully selected and prepared "model examples" from professional practice are addressed either individually or in small groups, under the supervision of the lecturer. The lecturer acts as moderator and "senior expert", and provides methodological or expert assistance as required. The model examples incorporate typical concepts and methods from professional practice as "best practices". The focus here is on a systematic, problem-oriented approach toward problem solving and design development. • Completing a design project • Using and adapting specific design methodologies • Overview of the design process.

Short-Term Design Project
  • Semester: 3
  • Type: Pflicht, Projekt
  • ECTS: 2
  • Exam type: Immanente Beurteilung

• Completing a short-term design project • Applying specific design methodologies

Specialization 2 - Development Process Engineering (DPEa)

1. 2. 3. 4.

Development Process Engineering 1

6

Development Process Engineering 1

Multiprojectmanagement
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

- Introduction of Product Portfolio Management - Portfolio Management Processes o Portfolio planning (budgeting, linking product portfolio decisions and corporate strategy, roadmapping, ...)

Product Lifecycle Management
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Mündliche oder Schriftliche Prüfung

Core processes in product lifecycle management. Components of PLM. Methods and trends in PLM. PLM as the backbone of virtual product creation. Organisational and methodological requirements for launching PLM. Components and core functions of a PLM solution. Input/output management. Integration. Technical infrastructure and system functions. Economic considerations with PLM systems. PLM launch planning.

Virtual and Augmented Reality
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

- Human perception and VR - Hardware components of VR & AR systems - Software components of VR & AR systems - Data structure and -formats in VR & AR systems - Digital Mockup, Mixed Mockup and Virtual Prototypes - Virtual testing - Implementation of a simple VR application

Development Process Engineering 2

6

Development Process Engineering 2

Model Based Engineering
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Schriftliche Prüfung

Concepts of system theory and modelling, system theory, system concepts, modelling concepts Modelling process, Modelling, mechanical system, electrical system, thermodynamic system, linked system Transfer function and transfer elements, System characteristics, Basics and processes of analogue regulation technology, parameters of the control circuit, frequency parameter processes, state regulation, State space representation of mechatronic systems, analysis of the dynamic behaviour in the state space, design and implementation of linear state regulators, design and implementation of linear state observers Numerical simulation, concentrated/distributed parametric dynamic systems, processes and faults

New Product Development
  • Semester: 2
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 3
  • Exam type: Schriftliche Prüfung

• Designing goal-oriented, efficient, integrated product development and development processes • Product and service development specifics • Approach and processes for the development of products and services • Types of process models and their uses • Problem-solving models • Engineering models • Application of the topics covered using practical problems and case studies

Development Process Engineering 3

7

Development Process Engineering 3

Engineering Project
  • Semester: 3
  • Type: Pflicht, Projekt
  • ECTS: 3
  • Exam type: Mündliche Prüfung

- The project work is usually carried out for a company within the aspired competency and professional field of the study program Innovation and Product Management. - Engineering/Engineering Management topics - Application of project management tools

Reverse Engineering
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Schriftliche Prüfung

• Capturing and processing complex geometries • Digitising systems (3D coordinate measurements, fringe projection scanners, laser scanners, computer tomography) • CAD/prototype variance analysis • Object reconstruction • Design-oriented reverse engineering

Simultaneous Engineering
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 2
  • Exam type: Mündliche oder Schriftliche Prüfung

• Planning and monitoring of project portfolios • Reporting in multiple-projects management • Human resource management in multiple-projects management • Case studies or practical projects relating to selected topics of the lecture

Development Process Engineering 4

5

Development Process Engineering 4

Digital Factory
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 4
  • Exam type: Mündliche oder Schriftliche Prüfung

- Factory and production control - Data analyses for status reporting (dashboards) - Predictive maintenance or production and quality optimization - Automation of production processes and of interlinked business processes - IT security aspects - The collaboration of humans and machines - Methods of digital twins - The use of virtual and augmented reality - The networking of machines and plants - Advanced digitization topics

R&D Controlling
  • Semester: 3
  • Type: Pflicht, Integrierte Lehrveranstaltung
  • ECTS: 1
  • Exam type: Mündliche oder Schriftliche Prüfung

• Modern R&D controlling methods • Lifecycle costing (design to cost, LCC, TCO) • Depicting R&D costs on the balance sheet, budgeting R&D departments • Innovation and performance measurement • Innovation/R&D balanced scorecard • Controlling Open Innovation • Innovation audit.

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TelephoneT +43 5 0804 43051

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