Theme & Vision

Where International Business Becomes Human

Global business is more connected than ever — and more fragmented at the same time. CCBC 2027 explores how culture, trust and AI shape the way people, organisations and markets work across borders.

At CCBC, research becomes conversation. We bring together people who want to understand complexity, share ideas and build collaborations that continue beyond the conference.

Focus areas:

• Culture & intercultural understanding
• Trust, relationships & human interaction
• AI, technology & transformation in international business 
  (Marketing, Sales, Export)

The theme is deliberately open: we welcome research that explores these questions from different theoretical, methodological and disciplinary perspectives.