Sustainable Innovation, Design & Economy

New products do not come to life by coincidence or spontaneous flashes of inspiration. They require innovation, product & engineering managers who find ideas tailored to customer requirements, evaluate and select them correctly, and support their successful implementation. Their work is the key to success, and their creative minds are therefore in great demand in companies. They work at the interfaces between marketing, design and technology – turning ideas into successful products.

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

New products do not come to life by coincidence or spontaneous flashes of inspiration. They require innovation, product & engineering managers who find ideas tailored to customer requirements, evaluate and select them correctly, and support their successful implementation. Their work is the key to success, and their creative minds are therefore in great demand in companies. They work at the interfaces between marketing, design and technology – turning ideas into successful products.

International companies need more industrial engineers who can solve problems related to engineering and economics. This degree programme is aimed at people in work with the academic standard for university entrance. Suitable HTL graduates with several years of career experience can join the degree programme in Semester 2. Large parts of the degree programme can be integrated with work.

The work of graduates of this degree programme is to design new user-friendly technical products for a target group and to make complex facts easily comprehensible. Alongside a comprehensive education in technical communication students learn how to design mechatronic and software products and sound knowledge of the ergonomics and user-friendliness of technical products. This degree programme offers with its optimal mix of theory and practice both a fundamental education and a higher qualification in an interdisciplinary field. For more detailed information on this degree programme, see the German page.

If you want to shape real sustainability, you need to have expertise in many areas. That's why our Sustainable Solutions course is interdisciplinary from day one. And theory is immediately brought to practical life: concrete projects and real challenges - here we work on meaningful solutions for "the real world". Sustainability experts examine value creation processes in companies, i.e. the path from the development of a product to marketing and recycling. They find and develop opportunities for improvement. In doing so, they have no fear of contact with business administration, technology or aspects of society as a whole, but really flourish in the intersection of disciplines. This makes them sought-after designers of a sustainable future.

In Upper Austria there are many internationally-successful plant construction companies. Plant constructors, as project managers on plant construction projects, conclude the plant purchase contract under consideration of the framework conditions (costs, deadlines, performance guarantee). They are the interface to the customer or the supplier and coordinate the participating specialist departments and sub-contractors, such as process engineering, design, automation, construction, assembly, accounting or the legal department. plant constructors work mostly internationally and need excellent English and leadership skills.

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

Work in companies of the mechatronics industry has changed enormously because of the increasingly dynamic and complex business environment. The need for industrial engineers with interdisciplinary skills is growing continuously. This degree programme aims to meet this need by offering a higher qualification in selected fields of Mechatronics and Business Economics and also development and management competence.