15. Cross-Cultural Business Conference 2026

On behalf of the Cross-Cultural Business Conference Team, we are delighted to welcome you in Steyr for the 15th edition of CCBC. This milestone year brings together scholars, practitioners, and educators from across the Europe, India, the Americas, and beyond to explore how culture, artificial intelligence, and international business intersect and how each shapes the others in ways we are only beginning to understand. 

The Cross-Cultural Business Conference is hosted by the Study Programme “Global Sales and Marketing” at the University of Applied Sciences Upper Austria, Steyr Campus. Our programme this year spans 35 contributions: paper presentations, interactive workshops and a book presentation.

KEYNOTE

Opening Keynote: Ramu Damodaran - Topic “In Larger Freedom” (21st May 2026)

Closing Keynote: Dr. Georg Weingartner - Topic “From Globalization to Fragmentation – International Business in a Transforming World” (22nd May 2026)