Master's degree program, full-time

The triple degree program offered by GSM equips students with skills and knowledge to manage businesses sales and marketing activities for future challenges in international companies. For such managers it is essential to develop entrepreneurial thinking skills and to know how to navigate challenges of a culture. In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.

"The Triple degree program enables students to be successful in a globalized and digitalized world."

Prof. DI Dr. Margarethe Überwimmer

Head of Studies

Time schedule

1st Semester		2nd and 3rd Semester		4th Semester
Sept. - Dec.	Jan - Mid April	May - Mid August	Mid Sept. - Mid Dec./Jan.	March - June
home university	CETYS (Mexico)	VGU (Vietnam)	FH Upper Austria (Austria)	home university

Factsheet Triple Degree

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Good to Know

Vietnam is one of the rising stars in the world of emerging economies.
Mexico is the second largest economy in Latin America and, due to the NAFTA membership the bridge to USA.
Austria is one of the strongest export countries in the European Union. Focus of Austrian’s economy are innovative and high quality products and services.

Focus of Studies

Entrepreneurship and Business Models (Mexico): a module dealing with the character of entrepreneurship and on how businesses are organized and operated. Ethics and Social Responsibility (Mexico): a profound understanding of ethical values, sustainability and an institution’s obligation to act for the benefit of society.

Integrated marketing communication (Vietnam): a module dealing with marketing-related knowledge and practice by using an integrated marketing communications planning framework that emphasizes the necessity of coordinating all elements of the promotional mix, such as advertising, public relations, digital marketing, direct marketing, sales promotions, and personal selling, in order to create a successful communications strategy.

International Sales Management (Austria): a module to learn how to conceptualize, evaluate, push forward and control strategic sales decisions. International Marketing Management (Austria): a profound

understanding of strategic marketing concepts including deep knowledge of cross cultural management.

Career Profile

A typical job description would be a managerial position in a foreign subsidiary of an internationally operating company. Possible posts include, for example, product manager, key account manager, marketing or sales manager.

Kontakt

E-Mail gsm-master@fh-steyr.at

Telefon +43 5 0804 33600

Quick Links

Global Sales and Marketing

Master-Studiengänge am Campus Steyr

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