Bachelor, Full Time
- Campus Wels
- Email sekretariat.ipem@fh-wels.at
- Telephone +43 5 0804 43040
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Curriculum
Modules
Economics & B2B-Marketing
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Business Studies I |
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Business Studies IThe students have an overview of the business administration modules. They know the main types of companies and the tasks of an organizational structure and a process organization. They know the fundamentals of external accounting and can read and interpret financial statements. They can calculate contribution margins and apply the results to various decision-making situations (break-even point, product range decision, in-house production/external procurement, ...). They can perform simple cost planning, understand the fundamentals of budget preparation and can create a target/actual comparison with variance analysis. They will be able to evaluate investment projects using standard investment appraisal methods. The students have an overview of the main research programs and organizations, are able to write research proposals and are able to plan projects. Furthermore, they know requirements for the management of public funded (e.g. EU-funded) projects. General Business Studies
Introduction in the Business Studies Core processes of a company Forms of business; company formation Introduction to the balance sheet and the profit and loss account Fundamentals of cost accounting |
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Business Studies II |
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Business Studies IIThe students have an overview of the business administration modules. They know the main types of companies and the tasks of an organizational structure and a process organization. They know the fundamentals of external accounting and can read and interpret financial statements. They can calculate contribution margins and apply the results to various decision-making situations (break-even point, product range decision, in-house production/external procurement, ...). They can perform simple cost planning, understand the fundamentals of budget preparation and can create a target/actual comparison with variance analysis. They will be able to evaluate investment projects using standard investment appraisal methods. The students have an overview of the main research programs and organizations, are able to write research proposals and are able to plan projects. Furthermore, they know requirements for the management of public funded (e.g. EU-funded) projects. General Business Studies II
Introduction in the Business Studies Core processes of a company Forms of business; company formation Introduction to the balance sheet and the profit and loss account Fundamentals of cost accounting Research Finding
Regional, national and European research funding programs, funding organizations and respective contacts, Writing of research proposals and business plans Evaluation of projects Management of funded projects (especially EU-projects) |
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Industrial Goods Branding I |
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Industrial Goods Branding IStudents understand the importance of a holistic market and customer orientation for the company's success. Students know and understand the procedure for developing a basic marketing concept. Students understand the specifics of industrial goods and high-tech marketing. Students know the different information fields in the context of a strategic situation analysis and are able to carry these out practically using selected tools. Students know the basics of communication, price, distribution, sales and product policy. Students know the goals and strategies for the use of digital marketing and can use selected channels and tools accordingly. Students understand the importance of analysis and control tools in product management and can apply them practically to make sound strategic and operational product decisions. Students are able to analyze the positioning of existing products and to develop positioning strategies for new products. Students understand the different aspects connected to the market launch of new products (tining, targeting, pricing) and can develop basic market launch strategies. Students understand the importance of branding and brand management in B2B brands and can develop basic brand strategies. Market-oriented management
Importance of market and customer orientation for the company's success Holistic process of market-oriented management Specifics of B2B, industrial goods and high-tech marketing Analysis of the strategic situation, taking into account all relevant information (macro-/micro-environment, customers, competitors, companies) Determination of the basic marketing strategy orientation (customer-centered and competitor-centered strategies) Basics of communication, price, distribution, sales and product policy Basics of relationship marketing and its importance in the context of industrial goods. Market-oriented Management-case studies
Application of market-oriented management (MOM1IL) in practice using case studies. Digital Marketing
Importance and influence of digitalization on market-oriented management Importance of Business Intelligence for market-oriented management in a digital environment Digital branding goals and strategies Channels and tools in digital marekting: Online Marketing, Social Media Marketing, Blogs, ... Marketing Automation and Artificial Intelligence in Digital Marketing |
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Industrial Goods Branding II |
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Industrial Goods Branding IIThe students know different pricing methods and aspects of the price decision as well as price modification and the conditions policy. The students know different variants of sales channels and aspects of marketing logistics. The students know essential instruments of communication policy on industrial goods brands. The students know essential aspects of message design and media selection. The students will be able to use marketing instruments in a targeted manner during the product life cycle. The students will be able to create a basic concept for the launch of an industrial product (no focus on international aspects of the market launch, as this is the focus of the master degree programme). The students know the basics for personal selling and can apply them. The students know the functions and tasks of sales and basics sales processes. The students will be able to evaluate alternative sales organizations. In the context of business plan development, the students will have the following competences: Develop and evaluate a business idea, Create a marketing plan Determine basics data, quantity structure, pricing Sales concept Revenue mechanism Working out team proposals Organizational proposals for different business cases Risk and sensitivity analysis Analysis of risks, presentation of risks and execution of a complete financial planning for the selected business case Product management
Typology of products and services Tasks and basics orientation of the product management Possibilities of organizing product management Holistic process of product management from product strategy to product innovation to market introduction and product lifecycle management Product-related analysis and control tools (product life cycle model, positioning models, perceptual map) Product and positioning strategies Aspects of launching new products Management of established products Basics and importance of branding and brand management in B2B brands Marketing Tools
Pricing policy Pricing procedure Price decision Price modification Conditions policy Distribution Sales channels Logistics Communication policy Communication instruments in Industrial Goods Branding Message design Media selection Use of the marketing instrument during the product life cycle |
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Industrial Goods Branding III |
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Industrial Goods Branding IIIProduct Launch and Sales
Conception of the market launch Market testing Course of action - Planning Bacis for personal selling Functions and tasks of the sales department Sales processes Sales organization Business Planning
Environmental and Company analysis Marketing concept Success planning |
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Brand research |
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Brand researchThe students know the market research process and can structure market research projects accordingly. Students know the differences and applications of secondary and primary research. The student knows the differences between qualitative and quantitative research and can select the appropriate method according to the task. Students will be able to define the research design of a market research project (objective, method, sample, and instrument). The students know different methods of information collection and processing. Students will be able to apply selected methods of secondary research (market monitoring, competitor analysis, etc.). The student will be able to perform of descriptive data analysis and present the results accordingly. The student will be familiar with basics statistical testing procedures and will be able to apply them to projects. The student will know selected multivariate analysis methods (analysis of variance, regression analysis) and be able to apply them. The student will be able to perform an information analysis using SPSS. The students will be able to apply basic analytical procedures of market research within the framework of tasks of business practice Market Research
Market research - Basis Market research process Secondary research vs. primary research Qualitative research vs. quantitative research Research Design Sample selection Inofmration collection and processing Selected methods of secondary research (market monitoring, competitor analyses, press/patent/trademark searches, ....) Basics analysis methods of market research Application of the knowledge in the context of a market research project (focus: qualitative research). Market Research
Market research - Basis Market research process Secondary research vs. primary research Qualitative research vs. quantitative research Research Design Sample selection Inofmration collection and processing Selected methods of secondary research (market monitoring, competitor analyses, press/patent/trademark searches, ....) Basics analysis methods of market research Application of the knowledge in the context of a market research project (focus: qualitative research). |
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Law I |
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Law IThe students have practice-oriented basic knowledge from different fields of law relevant to industrial enterprises. The students know the legal requirements for industrial property rights and can independently research patents, utility models and trademarks. Furthermore, they know the protection strategies and can assess their appropriateness. Law Basis
Fundamentals of civil law (private law, law of obligations, property law) Commercial and corporate law Course of administrative proceedings Fundamentals of criminal law |
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Law II |
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Law IIThe students have practice-oriented basic knowledge from different fields of law relevant to industrial enterprises. The students know the legal requirements for industrial property rights and can independently research patents, utility models and trademarks. Furthermore, they know the protection strategies and can assess their appropriateness. Patent Law
Commercial law protection Copyright law Patent Law Trademark and design protection License agreements Patent searches Protection laws strategies. Patent Law
Commercial law protection Copyright law Patent Law Trademark and design protection License agreements Patent searches Protection laws strategies. |
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Science & Engineering
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Mathematics I |
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Mathematics IStudents will be able to understand the mathematical content below and apply it to practical problems, especially using a computer algebra system. Mathematics
Mathematics I
Sets, statements, numbers: Set theory, propositional logic, switching algebra, real numbers, magnitude, summation signs, inequalities combinatorics, place value systems, complex numbers (introduction). Vector calculus: vector calculus in plane and space, scalar product, orthogonal projection, vector product, analytic geometry (straight line, plane), applications of vector calculus in engineering. Matrices and linear systems of equations: sum and product of matrices, inverse matrix, determinant of a matrix, solution and solution structure of linear systems of equations. Functions and curves: bijectivity and inverse function, polynomial functions, rational functions, limits of sequences and functions, trigonometric functions, exponential and logarithmic functions, hyperbolic functions, continuity, complex numbers. (exponential form, exponentiation, root extraction), parameter presentation of curves, oscillations. Differential calculus: derivative of a function, derivative rules, higher derivatives, Newton's approximation method, de l'Hospital's rule, maxima/minima/turn points, curve discussions, extreme value problems, Taylor polynomials, differential geometry. Mathematics I
Sets, statements, numbers: Set theory, propositional logic, switching algebra, real numbers, magnitude, summation signs, inequalities combinatorics, place value systems, complex numbers (introduction). Vector calculus: vector calculus in plane and space, scalar product, orthogonal projection, vector product, analytic geometry (straight line, plane), applications of vector calculus in engineering. Matrices and linear systems of equations: sum and product of matrices, inverse matrix, determinant of a matrix, solution and solution structure of linear systems of equations. Functions and curves: bijectivity and inverse function, polynomial functions, rational functions, limits of sequences and functions, trigonometric functions, exponential and logarithmic functions, hyperbolic functions, continuity, complex numbers. (exponential form, exponentiation, root extraction), parameter presentation of curves, oscillations. Differential calculus: derivative of a function, derivative rules, higher derivatives, Newton's approximation method, de l'Hospital's rule, maxima/minima/turn points, curve discussions, extreme value problems, Taylor polynomials, differential geometry. |
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Mathematics II |
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Mathematics IIMathematics
Mathematics II
Integral calculus: definite and indefinite integral, integration methods (partial integration, substitution, partial fraction decomposition), improper integrals, applications of integral calculus (area, arc length, volume and surface area of a body of revolution, center of gravity, moment of inertia, work), derivation of formulas using differential reasoning. Ordinary differential equations: Concept formation, separable differential equations, linear differential equations with constant coefficients, setting up differential equations, Laplace transform, applications in mechanics and electrical engineering. Mathematics software: Use of a computer algebra system in the above chapters. Mathematics II
Integral calculus: definite and indefinite integral, integration methods (partial integration, substitution, partial fraction decomposition), improper integrals, applications of integral calculus (area, arc length, volume and surface area of a body of revolution, center of gravity, moment of inertia, work), derivation of formulas using differential reasoning. Ordinary differential equations: Concept formation, separable differential equations, linear differential equations with constant coefficients, setting up differential equations, Laplace transform, applications in mechanics and electrical engineering. Mathematics software: Use of a computer algebra system in the above chapters. Quantitative data analysis
Descriptive statistics: graphical representation of data, statistical measures. Elementary probability: combinatorics, Laplace's probability, conditional probability, independence of events, Bayes' theorem, total probability theorem Random variable: discrete and continuous random variable, probability (density) function, distribution function, expected value, standard deviation, variance Important distributions: Binomial distribution, Hypergeometric distribution, Normal distribution, Poisson process (Poisson distribution, Exponential distribution) Chi-square distribution, Student’s t distribution, Weibull distribution, Gumbel distribution, Log normal distribution, Lifetime distributions, Reliability. Estimation of parameters: method of moments, maxinum likelihood estimator. Test theory: Z-test and T-test for one and two populations, control charts, chi-square scatter test, probability test, non-parametric tests (Mann-Whitney, etc.) Quantitative data analysis
Descriptive statistics: graphical representation of data, statistical measures. Elementary probability: combinatorics, Laplace's probability, conditional probability, independence of events, Bayes' theorem, total probability theorem Random variable: discrete and continuous random variable, probability (density) function, distribution function, expected value, standard deviation, variance Important distributions: Binomial distribution, Hypergeometric distribution, Normal distribution, Poisson process (Poisson distribution, Exponential distribution) Chi-square distribution, Student’s t distribution, Weibull distribution, Gumbel distribution, Log normal distribution, Lifetime distributions, Reliability. Estimation of parameters: method of moments, maxinum likelihood estimator. Test theory: Z-test and T-test for one and two populations, control charts, chi-square scatter test, probability test, non-parametric tests (Mann-Whitney, etc.) |
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Mechanics I |
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Mechanics IMechanics
Mechanics I
Cartesian coordinate system Scalars and Vectors Vector operations Concept of force Reduction of plane force systems Torque Equilibrium of rigid body in the plane Free-sliding of mechanical systems gravitational forces, frictional forces, spring forces center of gravity, moment of inertia Internal forces on a straight beam Fundamentals of elastostatics, uniaxial stress state Calculation exercises with practical examples to the contents of the lecture. Mechanics I
- Cartesian coordinate system - Scalars and vectors - Vector operations - Concept of force - Reduction of plane force systems - Torque - Equilibrium of a rigid body in the plane - Free cutting of mechanical systems - gravitational forces, frictional forces, spring forces - Center of gravity, moment of inertia - Internal forces on a straight beam - Basic concepts of elastostatics, uniaxial stress state - Calculation exercises with practical examples related to the contents of the lecture. |
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Mechanical Engineering I |
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Mechanical Engineering IThe students are familiar with the principles and the development of national and international standards. The students consider mechanical stress as a vector formed by the components normal stress and shear stress. The student is familiar with the stress distribution on a straight, slender component for the grand stresses: Tog/compression, bending, torsion, shear and hole friction. The student will be able to calculate normal and shear stress components of any section plane for a plane stress state. The students will understand the damage mechanisms underlying the major stress hypotheses. The students are in the position to derive a theoretical-mechanical ideal model from mechanical engineering applications. The students have knowledge of the mode of action and the structure of important machine elements. The students are able to use and design basic machine elements correctly. The student is familiar with the use of software for the design of machine elements. Machine Elements
Basis in the standardization Stress and load types: Stress distribution Stress hypotherses Time-dependent loading: Wöhler diagram, fatigue strength diagrams Shaft calculation: fatigue strength diagram, notch effect, bending critical speed Shaft-hub connections Bolted connections Positioning: Oils and lubricants, sliding position, seals, rolling position r Calculation exercises with practical examples to the contents of the Lecture. Machine Elements
Fundamentals of standardization Stress and load types: Stress distribution Stress hypotheses Time-dependent loading: Wöhler diagram, fatigue strength diagrams Shaft calculation: fatigue strength diagram, notch effect, bending critical speed Shaft-hub connections Bolted connections Bearings: Oils and lubricants, plain bearings, seals, rolling bearings Calculation exercises with practical examples to the contents of the lecture. |
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Electrical Engineering I |
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Electrical Engineering IElectrical Engineering I
Presentation of physical quantities, SI-units, basic quantities in electric and magnetic field (capacitance, inductance), direct current technology, withestands networks, Kirchhoff's laws, network calculation, substitute voltage/replacement current source, tempverbal quantities, types of tempverbal currents and voltages, presentation of tempverbal quantities. Characteristics of tempverbal phenomena, passive components, general relationships of current, voltage, energy, power on passive components with arbitrary tempverbal phenomena. Alternating current technique, Basis in the complex alternating current technique, Complex calculation, Network calculation, Power factor correction. Calculation and laboratory exercises with practical examples to the contents. Electrical Engineering I
Presentation of physical quantities, SI-units, basic quantities in electric and magnetic field (capacitance, inductance), direct current technology, withestands networks, Kirchhoff's laws, network calculation, substitute voltage/replacement current source, tempverbal quantities, types of tempverbal currents and voltages, presentation of tempverbal quantities. Characteristics of tempverbal phenomena, passive components, general relationships of current, voltage, energy, power on passive components with arbitrary tempverbal phenomena. Alternating current technique, Basis in the complex alternating current technique, Complex calculation, Network calculation, Power factor correction. Calculation and laboratory exercises with practical examples to the contents. Principles of Electrical Engineering
Electrical Engineering II
Basics of the electrical and magnetic fields (induction, energy and forces, ...), three-phase technology, functions and characteristics of electrical machines: DC machine, transformer, asynchronous machine, synchronous machine, transient compensation processes, Basis in the electronics, Basics electronic components (diode, transistor, power semiconductor, OPV, digital technology ...). Computational and laboratory exercises with practical examples to the contents. Electrical Engineering II
Basics of the electrical and magnetic fields (induction, energy and forces, ...), three-phase technology, functions and characteristics of electrical machines: DC machine, transformer, asynchronous machine, synchronous machine, transient compensation processes, Basis in the electronics, Basics electronic components (diode, transistor, power semiconductor, OPV, digital technology ...). Computational and laboratory exercises with practical examples to the contents. |
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Electrical Engineering II |
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Electrical Engineering IIThe students master the application of calculation methods on practical examples of the three-phase current technology. They know the fundamentals of the most important semiconductor components. They are familiar with the electrical and magnetic forces (induction, energy and forces, ...), torque generation in rotating electrical machines and have mastered the electrotechnical principles for control engineering. They master the fundamentals of sensor technology, actuator technology, measurement and process data acquisition and can apply essential analog and digital semiconductor components in simple electronic circuits. In all areas, the students are able to perform measurements, calculations and simulations and are able to evaluate these comparatively. Electrical Engineering III
Basis in the sensors and actuators Basis in the measurement and process data acquisition and their processing Basis in the control and regulation technology and the applications |
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Informatics I |
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Informatics IThe students know and are able to professionally use elements of a computer-aided engineering workstation such as workstation computer, current interfaces, operating system, network (esp. Internet and WLAN) have an understanding of how a computer works and how to structure tasks for computer processing (flowcharts, data models) have a basics understanding of data and their structure as well as the application of databases in companies learn the grand elements of programming languages of an object-oriented high-level language. understand the necessity of IT security in enterprises and in Internet as well as the legal basis behind it. are familiar with standard software tools commonly used in engineering and the basic process of software development. The students possess basics knowledge in a high-level language (e.g. C++, C#, Python, ...). They know and master the basic features of procedural software development and can use the typical industrial development tools. The students… …understand the fundamentals of business intelligence. … understand the principle of data warehousing. … can import data into data warehouses (ETL). … know how to use OLAP and other reporting tools. …can visualize data. …know how to use statistical methods to process and analyze data. Information Technology
History of computer science, terms of computer science Basics of hardware, software, networks and security Understanding of simple algorithms and data structures Programming basics - variables, control structures, First introduction to software engineering Organization of data Awareness of IT Security and IT Law Creation of professional documents according to scientific publication requirements Creation of simple procedural programs Creation of simple calculations as well as diagrams for the visualization of data with standard software Information Technology
History of computer science, terms of computer science Basics of hardware, software, networks and security Understanding of simple algorithms and data structures Programming basics - variables, control structures, First introduction to software engineering Organization of data Awareness of IT Security and IT Law Creation of professional documents according to scientific publication requirements Creation of simple procedural programs Creation of simple calculations as well as diagrams for the visualization of data with standard software |
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Technical Presentation Basis |
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Technical Presentation BasisCAD Basis
Technical communication Application of standards Design criteria Presentation of spatial objects in the plane Freehand technical drawing Measurements Section presentations Surface marking Tolerances and fits Form and position tolerances Thread representation Turning and milling constructions Casting constructions Welding constructions 3D model creation Turning and milling constructions Casting constructions 2D derivation Dimensional drawings Section presentations Surface marking Tolerances and fits Form and position tolerances Winning the presentation 3D assembly e.g. welding constructions Technical Drawing Basis
Technical communication Application of standards Design criteria Presentation of spatial objects in the plane Freehand technical drawing Measurements Section presentations Surface marking Tolerances and fits Form and position tolerances Thread representation Turning and milling constructions Casting constructions Welding constructions 3D model creation Turning and milling constructions Casting constructions 2D derivation Dimensional drawings Section presentations Surface marking Tolerances and fits Form and position tolerances Winning the presentation 3D assembly e.g. welding constructions CAD Advanced
Technical communication Application of standards Design criteria Presentation of spatial objects in the plane Freehand technical drawing Measurements Section presentations Surface marking Tolerances and fits Form and position tolerances Thread representation Turning and milling constructions Casting constructions Welding constructions 3D model creation Turning and milling constructions Casting constructions 2D derivation Dimensional drawings Section presentations Surface marking Tolerances and fits Form and position tolerances Winning the presentation 3D assembly e.g. welding constructions Technical Drawing Advanced
Design task with project character Representation of assembly groups, parts lists Representation of bearings, gears, seals Sheet metal constructions Working with modules Inport of external components/modules Variant Design Sheet metal part modeling Photorealistic presentation Interfaces between CAD and simulation programs Structural analysis Kinematic Simulation |
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Mechatronic systems |
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Mechatronic systemsThe interaction of electrical, mechanical and cybernetic components of a system is studied and analyzed. The student should be in the position to design a mechatronic system and extract a model of it. Mechatronic Systems
The interplay of mechanical, electrical, electronic, microelectronic and sensory/actuator system components in conjunction with interface and display is to be condensed into an overall behavior. Within the scope of a project, two concrete tasks of mechatronics are realized and the partial results are compared. Mechatronic Systems
The interplay of mechanical, electrical, electronic, microelectronic and sensory/actuator system components in conjunction with interface and display is to be condensed into an overall behavior. Within the scope of a project, two concrete tasks of mechatronics are realized and the partial results are compared. |
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Innovation & Design
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Industrial Design I |
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Industrial Design IThe students understand the structure and content of design processes and can adapt these to specific companies and applications. Students will be able to chronically classify the central currents of Design history and explain their significance for products in a social context. Students possess basics knowledge of design theory (form, color, material, surface), the typography and the perspective presentation. Students are in the position to analyze the semantics of a product rudimentarily. Students will be able to correctly represent drawings of objects with low-complexity geometry in perspective. Students have basic knowledge of the Photoshop and Illustrator software packages and can use them appropriately for simple tasks. Students can transform 2D presentations into complex hardware models. Students are able to reflect on possible implications (society, economy, ecology, culture), to translate a design concept into 3D visualizations and to communicate theses professionally. Design Basis I
Design as a field of expertise, implications, interfaces, people Working methods and design processes Product language and semantics Design Basis II
Design and Brand Design History Design and sustainable development |
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Industrial Design II |
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Industrial Design IIThe students understand the structure and content of design processes and can adapt these to specific companies and applications. Students will be able to chronically classify the central currents of Design history and explain their significance for products in a social context. Students possess basics knowledge of design theory (form, color, material, surface), the typography and the perspective presentation. Students are in the position to analyze the semantics of a product rudimentarily. Students will be able to correctly represent drawings of objects with low-complexity geometry in perspective. Students have basic knowledge of the Photoshop and Illustrator software packages and can use them appropriately for simple tasks. Students can transform 2D presentations into complex hardware models. Students are able to reflect on possible implications (society, economy, ecology, culture), to translate a design concept into 3D visualizations and to communicate theses professionally. Basis, Visualization and Model making
Perception and aesthetics 2D design and presentation techniques: Sketching, Rendering Basics of software packages Photoshop and Illustrator 3D- Presentation techniques: Hardware-Model making methods Basis, Visualization and Model making
Perception and aesthetics 2D design and presentation techniques: Sketching, Rendering Basics of software packages Photoshop and Illustrator 3D- Presentation techniques: Hardware-Model making methods Design project I
Working on a design task taking into account all steps of the design process and the technical and design fundamentals. A product design is developed in several stages up to the production of simple visualizations and hardware models. The design competence is specifically promoted through accompanying coaching. |
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Industrial Design III |
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Industrial Design IIIThe students understand the structure and content of design processes and can adapt these to specific companies and applications. Students will be able to chronically classify the central currents of Design history and explain their significance for products in a social context. Students possess basics knowledge of design theory (form, color, material, surface), the typography and the perspective presentation. Students are in the position to analyze the semantics of a product rudimentarily. Students will be able to correctly represent drawings of objects with low-complexity geometry in perspective. Students have basic knowledge of the Photoshop and Illustrator software packages and can use them appropriately for simple tasks. Students can transform 2D presentations into complex hardware models. Students are able to reflect on possible implications (society, economy, ecology, culture), to translate a design concept into 3D visualizations and to communicate theses professionally. Innovation project II
Working on a design task taking into account all steps of the design process and the technical and design fundamentals. A product design is developed in several stages up to the production of simple visualizations and hardware models. The design competence is specifically promoted through accompanying coaching. |
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Technology I |
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Technology IInnoprojects
Innoprojects
Technology- & Innovationsmanagement I
Importance of creative problem solving Creativity of the individual (e.g. principles of convergent and divergent thinking) Fostering team creativity Organization and implementation of creativity workshops Framework conditions for creativity in companies, culture of innovation Creativity techniques & techniques of idea evaluation Exercise: Application of the topics discussed in the lecture on the basis of case studies from business practice (focus: creativity techniques & techniques of idea evaluation) Technology- & Innovationsmanagement I
Importance of creative problem solving Creativity of the individual (e.g. principles of convergent and divergent thinking) Fostering team creativity Organization and implementation of creativity workshops Framework conditions for creativity in companies, culture of innovation Creativity techniques & techniques of idea evaluation Exercise: Application of the topics discussed in the lecture on the basis of case studies from business practice (focus: creativity techniques & techniques of idea evaluation) Innoprojects
Technology- & Innovationsmanagement II
Success factors of technology and innovation management Organization and integration of innovation management in companies Innovation strategy in the context of corporate and business unit strategies Innovation processes and their application (e.g. stage-gate processes, agile and hybrid process models) Specifics of and processes to come up with service innovations. The content will be practically applied in the context of simulations and the work on real innovation projects. Innoprojects
Innoprojects
Innoprojects
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Technology II |
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Technology IIThe students have knowledge of the success factors of technology and innovation management and can transfer their significance to the activities of innovation management. The students have basic knowledge of the functions and roles in technology and innovation management. The students know basic organizational alternatives (organizational structure) of innovation management and can evaluate them. The students know the typical activities during the innovation management process. The students are familiar with different process models in innovation management and can select and use them according to the situation. Students are able to apply the most important creativity techniques for idea generation in technical areas. Students are familiar with different methods for evaluating potential innovations in the innovation process and can apply them in a targeted manner. Students will be familiar with basic measures for setting up a company organization that promotes innovation. The students are able to independently solve concrete tasks from the areas of innovation and product management within the framework of a seminar paper. Innovations- and Product Management
Processing of tasks in the context of seminar papers with focus on the following topics: Idea management Innovation management processes Innovation management culture Innovation management structure Product management tasks during the product life cycle Product management structure organization |
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Product Development I |
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Product Development IThe students recognize the importance of technological innovations and innovation management for the company's success. Students will be able to characterize and differentiate the terms R&D, technology and innovation management. The students recognize the linkages between research and development under consideration of economic aspects and understand the essential background and interrelationships of the development of products. The students recognize the transition from design - to process-oriented product development. The students are familiar with a variety of tools and concepts of operational innovation management for idea generation (e.g. lead user concept) and can apply these practically. The students master methods of requirements elicitation. The students are familiar with the methodical basis of engineering design as a prerequisite for successful product development. The students have a fundamental understanding of the methodology according to VDI 2221, the systematic concept development and design of technological products. Innovation & Product development
Importance of technological innovations Contents and tasks of R&D, technology and innovation management Technology and innovation management process Overview and structure Initiation of ideas Idea generation Abstraction, specification of tasks Establishing functional criteria Conception of solution variants Evaluation of developed variants, selection Concretizing design work by drawing and calculating Computer aided Design and construction Virtual prototyping Inclusion of material and manufacturing technologies Criteria of transport and maintenance Criteria of human and environmental protection, sustainability of the product Application of the topics discussed in the lecture on the basis of concrete tasks and case studies |
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Product development II |
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Product development IIThe students recognize the importance of technological innovations and innovation management for the company's success. Students will be able to characterize and differentiate the terms R&D, technology and innovation management. The students recognize the linkages between research and development under consideration of economic aspects and understand the essential background and interrelationships of the development of products. The students recognize the transition from design - to process-oriented product development. The students are familiar with a variety of tools and concepts of operational innovation management for idea generation (e.g. lead user concept) and can apply these practically. The students master methods of requirements elicitation. The students are familiar with the methodical basis of engineering design as a prerequisite for successful product development. The students have a fundamental understanding of the methodology according to VDI 2221, the systematic concept development and design of technological products. Digital Product Development
Basis in the conception and evaluation of product variants Computer aided Design and construction Concept Modeling Technological Technical Prototyping and Modeling Virtual Prototyping & Digital Mock-Ups Virtual & Augmented Reality Simple simulation tasks from DMU, VR, FE, MKS, CFD, Multiphysical Systems Optimization Digital Product Development
Basis in the conception and evaluation of product variants Computer aided Design and construction Concept Modeling Technological Technical Prototyping and Modeling Virtual Prototyping & Digital Mock-Ups Virtual & Augmented Reality Simple simulation tasks from DMU, VR, FE, MKS, CFD, Multiphysical Systems Optimization Sustainable corporate and product development
Three-dimensional sustainability (sustainable development) as a guiding principle for sustainable development and as a challenge and opportunity for innovation. Human-environment relations, Environmentally responsible action, LCA (use, disposal), criteria of human and environmental protection, sustainability of the product. Sustainability as a competitive factor Case studies and corresponding instruments |
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Project Management |
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Project ManagementThe student has an understanding of project management in terms of the International Competence Baseline (ICB) and "pm baseline". The student will have knowledge of team dynamic mechanisms as well as knowledge of how to deal with risk in project management. The students are able to independently apply the tools of project management such as project planning, project control and project documentation. The students are in the position to use a common PM software package for project planning, control and documentation. Project Management
Project Management as a Business Process Project Manual Methods to manage projects Methods to start projects Project delimination and project context Design of the project organization Project planning Methods to coordinate projects Methods to monitor projects Methods for project marketing Methods to management project crises Methods for project closure Management of project-oriented organizations (overview) Project Management
Application of the methods and tools of project management in the context of a case study. Application of a common PM software package In addition, the students are coached in project management for the interdisciplinary project (IPT), which takes place in the 4. semester. |
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Interdisciplinary Practice project |
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Interdisciplinary Practice projectInterdisciplinary Practice project I
The project work is primarily oriented towards concrete problems of industrial practice and is intended to promote an interdisciplinary overview of the experiences of professional practice on the basis of the knowledge acquired up to this point in the lectures and exercises, with particular consideration of teamwork. The topic of the project is to be determined in accordance with the chosen elective module and must be able to be assigned to this area. Interdisciplinary Practice project II
The project work is primarily oriented towards concrete problems of industrial practice and is intended to promote an interdisciplinary overview of the experiences of professional practice on the basis of the knowledge acquired up to this point in the lectures and exercises, with particular consideration of teamwork. The topic of the project is to be determined in accordance with the chosen elective module and must be able to be assigned to this area. |
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Quality methods and -management I |
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Quality methods and -management IQuality Methods: The students understand the essential background and contexts for the application of quality methods and have an overview of the most frequently used metrics. They are in a position to use individual metrics in a targeted manner in the product development and realization phases. In particular, they know how to systematically transfer the customers’ requirements into functions of a product to be developed. They can identify and evaluate potential malfunctions of the products they develop at an early stage and know the systematic approach to minimizing the development risk with appropriate measures. The students know the systematic approach how the value analysis can contribute to value enhancement or cost reduction and train it by means of a practical example. They understand the principle of using statistical methods in development as well as in process monitoring and can set up and evaluate simple full- and partial-fatorial test plans. Quality Management: The students know the essential background and relationships of a quality management system. They are familiar with the structures of relevant QM systems and can play a significant role in the introduction and maintenance of a QM system. They are able to apply selected methods and tools for quality planning, quality-oriented product realization and quality improvement. Six Sigma
Importance and classification of Q-Methods in product development Requirements Engineering (RE) Quality Function Deployment (QFD) Design of Experinents (DoE) Failure analysis according to Shainin Statistical process control (SPC) Technical Product and Value Analysis
Functional concept and malfunctions Theory of value analysis Execution of a practical WA example from the experience of the lecturer Theory of FMEA Execution of a practical FMEA example from the experience of the lecturer |
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Quality methods and -management II |
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Quality methods and -management IIQuality Methods: The students understand the essential background and contexts for the application of quality methods and have an overview of the most frequently used metrics. They are in a position to use individual metrics in a targeted manner in the product development and realization phases. In particular, they know how to systematically transfer the customers’ requirements into functions of a product to be developed. They can identify and evaluate potential malfunctions of the products they develop at an early stage and know the systematic approach to minimizing the development risk with appropriate measures. The students know the systematic approach how the value analysis can contribute to value enhancement or cost reduction and train it by means of a practical example. They understand the principle of using statistical methods in development as well as in process monitoring and can set up and evaluate simple full- and partial-fatorial test plans. Quality Management: The students know the essential background and relationships of a quality management system. They are familiar with the structures of relevant QM systems and can play a significant role in the introduction and maintenance of a QM system. They are able to apply selected methods and tools for quality planning, quality-oriented product realization and quality improvement. Quality management
Module content and importance of quality management Quality management Overview and operational implementation of EN ISO 9001 Overview of the IATF16949 Process, process orientation and process description Continuous improvement Overview of individual quality tools |
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Social Skills and Languages
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Social Skills |
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Social SkillsThe exercises are usually held in blocks, in which the social and communication skills are practiced primarily by means of short inputs from the course instructors, individual exercises, small group work, motivated plenary discussions, case studies, role plays, videos, film analyses, individual and group feedback. 1. semester: The students learn the basics of successful communication and develop a strong ability to reflect and analyze their own communication behavior and develop a goal- and result-oriented communication behavior with different communication partners. 2. semester: The students are in the position to successfully plan, design and provide professional presentations. They are able to reflect on their presentation behavior and can thus continuously improve their own presentation style. 3. semester: The students are in the position to recognize the most important elements that control a team development process. They perceive the needs and abilities of the team members and align the process accordingly. They are able to analyze difficulties that arise, act and intervene accordingly to achieve an effective work result. 5. semester: The students are in the position to apply the classical meeting methodology and the control of group processes in degree programme relevant topics. Furthermore, they are able to apply techniques for the development, design and moderation of meetings and workshops, adapted to the requirements of agile companies. 6. semester: The students are in the position to perceive conflict phenomena in themselves and their (work) context at an early stage. They are able to use conflict resolution methods to constructively clarify positions and resolve conflicts. They recognize the possibilities and limits of their own range of action. Communication Competence
Fundamentals of communication theory Importance of perception in communication (e.g. perception filters, distortions, channels) Guidelines for constructive feedback Development of a "we-feeling" in the group Working out group rules Time and works organization with special consideration of learning and works strategies Social and Communication Competence II
Different types and objectives of presentations Advantages/disadvantages of different presentation methods Rules of visualization Peculiarities of human information processing Importance of eye contact, gestures/minik/habitus linguistic and paralinguistic aspects for the success of presentations Positive handling of nervousness Influence of the environment on the success of presentations Video training Social and Communication Competence III
What is a team? Advantages and disadvantages of teamwork Advances for effective teamwork Characteristics of teams (e.g. group cohesion, group norms, motivational characteristics, group psychological phenomena, etc.) Phases of team development (e.g. Blanchard, Tuckman, team clock of Francis / Young, etc.) Roles in teams (e.g. Schindler, Belbin, etc.) Process analysis in the teamwork Social and Communication Competence
Basics of (meeting) moderation. Role, attitude, tasks of the motherator/meeting leader Preparation, execution, follow-up of a presentation/meeting Methods/tools of moderating/meeting Intervention techniques for the control of group processes (goal review, question technique, feedback technique, technique of visual discussion,...) Social and Communication Competence
Basics/Principles of conflict management Levels of escalation in conflicts and possibilities of intervention Analysis and reflection of concrete conflict situations Development and reflection of a personal action plan |
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Bachelor Thesis and Internship
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Bachelor’s thesis, internship and Bachelor exam |
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Bachelor’s thesis, internship and Bachelor examComplementing and deepening the education by working on and solving concrete tasks in a relevant, organizational environment (preferably with project character). The professional internship should lead to a bachelor thesis and the development of the professional, personal and social competences of the student. Interdisciplinary activities are of particular importance. In addition to getting to know the social environment of a company, the organization and the way of working, scientific documents (project report, abstract, poster) are to be prepared within the framework of the professional internship. The execution of this work is under the supervision of the FH-Degree programme and a supervisor from the company. Bachelor Thesis
Writing a summary exposé as a basis for grading the seminar. Write an implementation-oriented, interdisciplinary paper that is closely related to the internship or summarizes the results of the internship. or summarizes the results obtained during the internship. Supervision and assessment of the work will be carried out individually by the supervisor of the professional internship. Bachelor’s thesis / Seminar
Writing a summary of the exposé as a basis for the grading of the seminar. Writing an interdisciplinary paper that is closely related to the professional internship and summarizes the results of the internship. Supervision and assessment of the thesis will be done individually by the supervisor of the internship. Bachelorexam
Professional internship
The topic of the professional internship is preferably based on concrete problems of industrial practice. A related task, preferably with project character, corresponding to the qualification level of the student is dealt with. The execution of the development work is under the control of the FH-Degree programme and a supervisor from the company. |
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Academic Research Writing |
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Academic Research WritingScientific Work
Fundamentals of scientific work and method choice Literature research and review Referencing Designing tables, figures, graphs Bibliography Style/Expression Form and structure of the work Scientific sources General structure and formatting Structure and organization List of abbreviations, figures and tables Literature Glossary Appendix Seminar paper
Writing a seminar paper, the content of which is usually related to the interdisciplinary practice project in the 5. semester. The aim is to apply the basics principles of scientific work. The paper has to be presented and defended. |
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Elective course I: Marketing specialization
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Brand research - Elective |
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Brand research - ElectiveThe students know the market research process and can structure market research projects accordingly. Students know the differences and applications of secondary and primary research. The student knows the differences between qualitative and quantitative research and can select the appropriate method according to the task. Students will be able to define the research design of a market research project (objective, method, sample, and instrument). The students know different methods of information collection and processing. Students will be able to apply selected methods of secondary research (market monitoring, competitor analysis, etc.). The student will be able to perform of descriptive data analysis and present the results accordingly. The student will be familiar with basics statistical testing procedures and will be able to apply them to projects. The student will know selected multivariate analysis methods (analysis of variance, regression analysis) and be able to apply them. The student will be able to perform an information analysis using SPSS. The students will be able to apply basic analytical procedures of market research within the framework of tasks of business practice Market Research II
Advanced knowledge of the methods of quantitative primary research Descriptive data analysis Statistical test methods Multivariate analysis methods (analysis of variance, regression analysis) Information analysis using SPSS Application of the knowledge in the context of a market research project (focus: quantitative research). |
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Digital Marketing |
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Digital MarketingDigital Marketing
Importance and influence of digitalization on market-oriented management Importance of Business Intelligence for market-oriented management in a digital environment Digital branding goals and strategies Channels and tools in digital marekting: Online Marketing, Social Media Marketing, Blogs, ... Marketing Automation and Artificial Intelligence in Digital Marketing |
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Elective course I: Design specialization
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Product Design and Technical Communication |
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Product Design and Technical CommunicationModern User Interface Design I
Basics of designing interactive systems: see 3.4.8, 3.4.9 and 7.2.1 of the tekom competence framework°; ÖNORM EN ISO 9241 series of standards Definition and basics of usability, criteria for usable software systems Designing, evaluating and rejecting as a basic principle of developing interactive media Sensitization to the sensible use of the technical possibilities of interactive media Steps of user-centered design (analysis of the context of use, definition of requirements, conception and design, evaluation) Familiarization with individual usability methods for context of use analysis, documentation of requirements, design of interactive systems and evaluation (e.g. observation, personas, various types of prototypes, expert reviews, user tests) Interactive layouts, navigation, navigation models, design and presentation of content hierarchies Usability tests - theory and practice of evaluating software and hardware systems (course-specific application, e.g. technical instructions) Discussion of the suitability of different methods Consolidation of skills through concrete applications ° Available from: https://www.tekom.de/fileadmin/tekom.de/user_upload/Kompetenzrahmen_UEberblick.pdf Translated with DeepL.com (free version) Modern User Interface Design II
Usability evaluation to improve the ergonomics of interactive software systems: see 7.2.1 of the tekom competence framework°. Background information on user tests and their implementation Preparation of a user test: preparation of documents (e.g. task definition, questionnaire, checklists, data collection form for personal data) Carrying out user tests using a practical example to identify sources of error Test evaluation and documentation of potential improvements Available from: https://www.tekom.de/fileadmin/tekom.de/user_upload/Kompetenzrahmen_UEberblick.pdf Translated with DeepL.com (free version) |
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Elective course II: Mechatronics specialization
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Mechanics II |
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Mechanics IIThe student will be able to interpret the terms 'velocity' and 'acceleration'. The student will master the elementary kinematic relationships between location, velocity, acceleration and time for a moving point in one, two and three dimensions. The student will master the fundamental kinetic relations for a point of mass in space (Newton's laws). The student can kinematically describe plane motions of rigid bodies (velocity and acceleration distribution). The student will understand the concept of moment of inertia and will be able to determine it analytically and numerically for standard form bodies by integration. The students master the fundamental kinetic laws of the dynamics of rigid bodies in plane systems (gravity theorem and twist theorem). The students are familiar with the terms 'work', 'power', 'kinetic energy' and 'potential energy'.The students are in the position to set up equations of motion for simple mechanical systems, if necessary to linearize a work point and to solve analytically. Mechanics II
Position, displacement velocity and acceleration as scalar Position, displacement velocity and acceleration as vector Kinematics of the point Kinetics of the mass point Kinematics of the rigid body in the plane Center of gravity theorem and twist theorem in the plane Energy and power in mechanics Discussion of examples (e.g. single mass oscillator) Calculation exercises with practical examples to the contents Mechanics II
Position, displacement velocity and acceleration as scalar Position, displacement velocity and acceleration as vector Kinematics of the point Kinetics of the mass point Kinematics of the rigid body in the plane Center of gravity theorem and twist theorem in the plane Energy and power in mechanics Discussion of examples (e.g. single mass oscillator) Calculation exercises with practical examples to the contents |
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Mechanical Engineering II |
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Mechanical Engineering IIThe students are familiar with the principles and the development of national and international standards. The students consider mechanical stress as a vector formed by the components normal stress and shear stress. The student is familiar with the stress distribution on a straight, slender component for the grand stresses: Tog/compression, bending, torsion, shear and hole friction. The student will be able to calculate normal and shear stress components of any section plane for a plane stress state. The students will understand the damage mechanisms underlying the major stress hypotheses. The students are in the position to derive a theoretical-mechanical ideal model from mechanical engineering applications. The students have knowledge of the mode of action and the structure of important machine elements. The students are able to use and design basic machine elements correctly. The student is familiar with the use of software for the design of machine elements. Manufacturing Processes
Classification and general parameters, Groups of manufacturing technologies: primary forming, generating, re-shaping, separating, joining, machining. Processes within the different technological groups Explanation of the individual processes with tools, parameters and characteristics, Comparison and differentiation of similar processes on the basis of characteristics |
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Elective course II: Informatics specialization
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Informatics II |
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Informatics IIThe students understand the structure and content of design processes and can adapt these to specific companies and applications. Students will be able to chronically classify the central currents of Design history and explain their significance for products in a social context. Students possess basics knowledge of design theory (form, color, material, surface), the typography and the perspective presentation. Students are in the position to analyze the semantics of a product rudimentarily. Students will be able to correctly represent drawings of objects with low-complexity geometry in perspective. Students have basic knowledge of the Photoshop and Illustrator software packages and can use them appropriately for simple tasks. Students can transform 2D presentations into complex hardware models. Students are able to reflect on possible implications (society, economy, ecology, culture), to translate a design concept into 3D visualizations and to communicate theses professionally. Business Intelligence
Basis Data Warehouse Basis Business Intelligence Basis ETL (extract, transform, load data) OLAP-Basis, Reporting-Tools Basis Big Data Basis Data visualisation Programming
Fundamentals of programming and introduction to a higher programming language. Basic development methodology with an integrated development environment (IDE) Simple data types and fields Basics input/output techniques via screen Simple flow structures (if, switch-case, for, while, do-while) Simple self-defined math/functions and use of standard libraries (Math, Random, String, File, ...) Unit testing Introduction to object-oriented programming - class concepts Development of small programs as independent project tasks Use of standard classes tor character manipulation and file manipulation |
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Contact
EmailE sekretariat.ipem@fh-wels.at
TelephoneT +43 5 0804 43040