Global Sales & Marketing: What to expect on the Master's degree program

Discover the diversity of the Global Sales and Marketing degree program - find out more about our exciting course content and prepare yourself for a successful career in international sales and marketing environments.

Focus of the study program

B2B Marketing: the ability to develop and push forward strategic marketing concepts for investment goods and industrial services, including background challenges of a cross-cultural character.
Sales and Sales Management: the ability to conceptualize, evaluate, push forward and control strategic sales decisions.
Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in a professional way when faced with challenges of this kind.
Practical Skills: we connect the complex structure of the scientific background needed with the immediate application in real industrial life, especially in emerging markets.
Management/Leadership Skills: a special module with the chance to develop good insights into management and leadership challenges of an international job profile.

Im Fokus ist eine junge Studentin die auf einem Hocker in einem Aufenthaltsraum am Campus Steyr sitzt, während die anderen Studenten im Hintergrund unscharf sind.

Study Abroad

All students have the opportunity to study at one of our partner universities during the second semester (compulsory for full time students!) – several double degrees are available in the USA, Czech Republic, Columbia, China, Australia. A field trip provides further profound cross-cultural insights.

Partners for Double Degree Programs

Concordia University -Wisconsin, USA
Skoda University - Mlada Boleslav, Czech Republic
Universida del Rosario - Bogotà, Columbia
University of the Sunshine Coast - Sippy Downs, Australia
University of International Business and Economics - Beijing, China

Contact

Email gsm-master@fh-steyr.at

Telephone +43 5 0804 33600

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Master's degree programs at the Steyr campus

Alle 82 degree programs of the FH OÖ