This conference organized by the School of Businessand Management in Steyr will predominantly focus on key management subjects of the study programme Global Salesand Marketing by taking a closer look at encounters in an intercultural environment. Authors are encouraged to prepare and submit short abstracts of their papers and teaching case studies in the following broad areas:
Global Businessand Export Management
Marketing, Salesand Service Management
Higher Education Research, Teaching and Learning
SustainableBusiness Development and Practices
Human Resource Management
Publication
Accepted papers and case studies will be presented during dedicated sessions at the conference and subsequently published in dedicated volumes (e.g. Springer), separately in the case studies volume and indexed conference proceedings volume.
Call For Papers & Cases
Find more details to each session in the Call for Papers which you may download here.
Final submission full papers should be 5000 to 5500 words (up to 20.000 characters, excluding spaces): HERE
Author Guidelines & Submission
The University of Applied Sciences in Steyr is committed to the AMA citation style, by the American Marketing Association. Please follow this citation style in your submitted paper: