InnoCamp36® - The innovation event for international business champions at the FH Upper Austria Campus Steyr

Management students from 22 countries had 36 hours to develop extraordinary ideas and solutions for nine well-known companies and give free rein to their creativity. The Global Sales and Marketing team at the FH Upper Austria Campus Steyr has been organizing this unique format for students since 2013. Only English was spoken in the team and during the presentation.

“InnoCamp36® is an excellent opportunity to network the university of applied sciences, companies, students and pupils and strengthens the already excellent cooperation between business and the Upper Austrian University of Applied Sciences,” says initiator and course director Margarethe Überwimmer.

The 80 participants had 36 hours to generate ideas and work out solutions in a special design thinking process and present the best idea. The questions came from well-known international companies, including Biohort, ENGEL, Kappa, Miba, NIMBUSCLOUD, phylos, Silhouette International, TGW and voestalpine. In the end, each team had to pitch their solutions to the high-caliber jury within 360 seconds.

Project on skills of employees and leaders in a modern international business in first place

First place went to the team from TGW Logistics, which came up with exciting solutions for developing the competencies and skills of employees and managers in a modern international company.
The winners' hard work was rewarded with a lucrative prize.

Jürgen Roithmeier, Director of MINDtastic TGW: “InnoCamp36® is a format that wonderfully combines the knowledge gained from professional training with the light-heartedness of the younger generation. This enables a unique creative process for the tasks of the companies and creates enormous added value far beyond the two days.”
“InnoCamp36 was a great experience with many challenges and learnings.My team and I are very proud of our achievement of finding a convincing solution to a complex problem within 36 hours.The most difficult part was probably the fact that the team members didn't know each other beforehand and we first had to develop a group dynamic.
However, each and every one of us was actively involved and we managed to create a highly motivated atmosphere that ultimately brought us victory,” says student Matthias Klinser from the GSM Master's program. He and his team won first prize for TGW.

The second prize went to the project group from Miba Gleitlager.
This involved innovative marketing and sales strategies to increase awareness among target groups with less affinity to new media.
The Silhouette team came third with the development of innovative concepts for changing sales channels.

Initiator Margarethe Überwimmer is proud of the results: “Everyone showed an extremely high level of commitment and delivered an excellent performance. The atmosphere was fantastic and the participants were totally committed.InnoCamp36 stands for the networking of universities of applied sciences, companies, students and pupils.”

About the InnoCamp36®

InnoCamp36® was initiated by Margarethe Überwimmer, Head of Global Sales and Marketing at the FH Upper Austria Campus Steyr, in 2013 and has taken place almost every year since then.Nine companies and one project team of eight to ten members each - including students, exchange students and pupils - were motivated to take part this year.
The groups have 36 hours to develop their ideas on the questions posed by the companies on the topics of marketing, sales and international business and must present them to the jury in 360 seconds. The prize money is provided by the participating companies.

More information: http://www.fh-ooe.at/InnoCamp36

The participating companies & sponsors:

• Biohort GmbH
• Engel Austria GmbH
• Kappa Filter Systems GmbH
• Miba Gleitlager Austria GmbH.
• Nimbuscloud GmbH.
• phylos
• Silhouette International Schmied AG
• TGW Logistics Group GmbH.
• voestalpine Stahl GmbH