Expert Talk: More Than Words – The Art of Intercultural Communication
Our Expert Talks bring together academic expertise and real-world perspectives on key trends in fields such as Medical Technology, International Management, Digital Media, andEngineering. Take the opportunity to gain fresh insights, engage in discussion, and connect with our faculty and researchers.
Speaker: Prof. Robert Füreder, Professor of Sales Management
This short lecture explores the importance of intercultural values and their impact on communication in an increasingly globalized world. It highlights how cultural backgrounds shape the way people think, speak, and interact, and why understanding these differences is essential for effective intercultural communication. Special attention is given to non-verbal communication, cultural norms, and everyday misunderstandings that arise when people from different cultures interact.