Study Innovation, Marketing & Digital Business at FH Upper Austria
Study Innovation, Marketing & Digital Business – Because Good Ideas also need Strong Implementation
New products and business models don't just happen by chance. They require creative minds, technical understanding, and a feel for the market and users. Students in this field operate at the intersection of business, technology, marketing, and design – and learn how to strategically plan innovations and implement them using digital tools.
Whether sustainable product development, data-driven decisions, AI-supported communication, or cross-channel e-commerce strategies – the degree programs teach skills in digital business, innovation management, product development, global sales, and media. Ideal for anyone who wants to use technology strategically, drive innovation, and pursue a career in digital transformation.
Degree Programs in Innovation, Marketing & Digital Business
Bachelor's Degree Programs
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Artificial Intelligence Solutions
Campus Hagenberg
·Full Time · English
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Business Management & Economics*
Campus Steyr
·Full Time · German, English
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Communication and Knowledge Media
Campus Hagenberg
·Full Time · German
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Controlling, Accounting and Financial Management
Campus Steyr
·Full Time/Part-Time · German
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Design & Technology*
Campus Wels
·Full Time · German
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Design of Digital Products
Campus Hagenberg
·Full Time · German
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Global Sales and Marketing Bachelor
Campus Steyr
·Full Time · English
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Innovation, Product & Engineering Management
Campus Wels
·Full Time · English
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Marketing and Digital Business
Campus Steyr
·Full Time/Part-Time · German
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Process Management and Business Intelligence
Campus Steyr
·Full Time/Part-Time · German
Master's Degree Programs
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Communication and Knowledge Media
Campus Hagenberg
·Full Time · German
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Controlling, Accounting and Financial Management
Campus Steyr
·Full Time/Part-Time · German
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Digital Business Management
Campus Steyr
·Part-Time · German
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Global Sales and Marketing Master
Campus Steyr
·Full Time/Part-Time · English
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Information Engineering and Management
Campus Hagenberg
·Part-Time · German
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Innovation and Product Management
Campus Wels
·Full Time · English
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Leading Transformation for Impact Organizations
Campus Steyr
·Part-Time · German
Our four faculties in Hagenberg, Linz, Steyr, and Wels offer everything you need for a successful degree program - modern buildings and equipment, inspiring learning environments, and numerous events for networking and exchange.
Various accommodation options are available for students on and around campus. Student life is also lively and diverse.
Detailed information about campus and student life and accommodation can be found on the respective campus pages.
Why Study with Us
Practice-oriented
Close cooperation with industries and businesses - Study projects, internships, teaching staff.
Research-intensive
"Most research-driven" University of Applied Sciences in Austria and in German-speaking countries.
International Focus
Worldwide network and partner universities, English degree programs, semesters abroad.
Personalized Support
Small class sizes for seminars, close contact with lecturers.
Career-oriented
Practical training, internships, and excellent job prospects
Modern Campuses
Cutting-edge facilities across four specialized locations
I'll help you choose your study program.