Communication and Knowledge Media

Bachelor, Full Time

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Do you want not only to use the digital world, but shape it yourself?

In the Communication and Knowledge Media bachelor’s program, you immerse yourself in the world of online marketing and digital media. You learn how to develop websites, apps, and digital learning experiences – from the initial idea to design and technical implementation. The best part: you decide what you want to specialize in. Whether you love working creatively, developing technical solutions, or connecting people – the bachelor’s program Communication and Knowledge Media gives you the space to try out new things, bring your own ideas and projects to life, and gain real hands-on experience in a supportive and inspiring environment.

Key Facts

  • Campus

    Hagenberg
    Fakultät für Informatik, Kommunikation, Medien

  • Contact

    T +43 5 0804 22600
    M kwm@fh-hagenberg.at

  • Degree

    Bachelor of Science in Engineering

  • Duration

    6 semesters

  • Mode Of Study

    Full Time

  • Language

    German

  • Code

    0456

  • Annual Intake

    30

  • Access Requirements

    General university entrance qualification, preparatory course for university acceptance or study preparatory program at the University of Applied Sciences Upper Austria.
    Sound knowledge of German (B2 level), plus interest in IT and technology, interest in culture, creativity and ability to abstract.

  • Deadline for Applications

    22 September 2026 (for applicants from EU countries / with a residence permit for Austria and subject to availability of study places)  - Details on the admission process

  • Admission Process

    Interview

  • Internship

    In the 5th semester in Austria or abroad (minimum duration 12 weeks), must take place in a qualified company that develops or uses communication, learning, or knowledge media.

  • Costs

    Information about tuition fees and ÖH (Austrian Student Union) contribution

  • Download info sheet

What is Communication and Knowledge Media all about?

You are interested in digital media, communication, or technology – but not yet sure which career path is right for you? Then the bachelor’s program Communication and Knowledge Media is the perfect fit. Here, you discover what the digital world has to offer. You learn how to design content for digital media, how to reach and engage target audiences, and how to plan and develop websites, apps, or learning platforms. Along the way, you build skills in a wide range of areas: online marketing, social media, design, web development, e-learning, and project management. And most importantly, you set your own focus – based on what inspires you the most.
More about study contents

Study Focus

Digital Learning Communication & Content Strategy UX/UI Design Programming & Web Development

Digital Learning

How do people learn today – online, interactively, anywhere? In this specialization, you design e‑learning solutions that truly work: with creative content, technical know‑how, and a strong sense for didactics. You develop digital learning media, web‑based trainings, and tools that support modern learning in professional and continuing education contexts.

Communication & Content Strategy

Do you want to understand how companies communicate in the digital world? In this specialization, you learn how to create content for social media and the web, how to present brands in an engaging way, and how to plan targeted online campaigns. From content creation and SEO to strategic online marketing – this is where you become an expert in digital communication.

UX/UI Design

How do digital applications become not only visually appealing but also intuitive to use? In this specialization, everything revolves around usability, interaction design, and visual design. You create user interfaces, develop prototypes, and learn how to design digital products that are user‑centered, accessible, and aesthetically engaging.

Programming & Web Development

Do you want to understand how websites and web apps work – and build them yourself? In this specialization, you learn everything about HTML, CSS, JavaScript, frameworks, and content management systems. You plan, program, and develop modern web solutions – from the first idea to the finished product.

More about study contents

Why is Communication and Knowledge Media the right degree program for you?

Because you do not need to know it all at once to build a great career. In the Communication and Knowledge Media program, you can try things out, discover your strengths, and develop yourself step by step – without having to commit to a specific career path right away. Our graduates are in high demand as versatile all‑rounders – whether in start‑ups, agencies, NGOs, or large companies. 

No surprise: on StudyCheck.de, we are not only top‑rated but even the most popular degree program at the University of Applied Sciences Upper Austria. Communication and Knowledge Media gives you what you need for the future: Orientation. Skills. Opportunities.

View on StudyCheck

What our students say

„Kommunikation, Wissen, Medien ist für alle, die am Anfang vielleicht noch nicht wissen, wo es hingehen soll. Der interdisziplinäre Ansatz hat es für mich einfach so cool und authentisch gemacht, dass ich entschlossen hab, ich möchte den Weg durchziehen und den Traumjob haben, den mir KWM ermöglicht.“

„The bachelor’s program Communication and Knowledge Media is perfect for anyone who may not yet know exactly which direction they want to take. Communication and Knowledge Media offers incredible potential in so many areas - whether e‑learning, web development, or design. The interdisciplinary approach made the program feel so cool and authentic for me that I knew I wanted to stick with it and pursue the dream job that the bachelor’s program Communication and Knowledge Media makes possible.“

Marvin Rathmayr

„KWM ist ein wirklich sehr interdisziplinäres Studium, wo man in ganz vielen verschiedenen digitalen Bereichen Erfahrungen sammeln kann. Man kann sich sicher sein, wenn man das Studium abgeschlossen hat, irgendwo im digitalen Bereich später auf ganz viele neue Chancen zu treffen.“

„Communication and Knowledge Media is a truly interdisciplinary program where you can gain experience in many different areas of the digital world. By the time you complete your degree, you can be confident that you will encounter countless new opportunities across the digital field.“

Josephine Wichmann

KWM Studierende Julia Braun

„The bachelor’s program Communication and Knowledge Media is so diverse for me because you can explore so many different areas and learn a wide variety of things - it has actually become like a home to me.“

Julia Braun

KWM Studierende Lea Lindenhofer

„Communication and Knowledge Media is a highly diverse and wide‑ranging degree program that gives you a strong foothold in today’s digital world and allows you to develop in any direction you choose. For me, it has become a home - and the best preparation for my future career that I could have wished for.“

Lea Lindenhofer

KWM Studierende Rhea Auberger

„The bachelor’s program Communication and Knowledge Media is a vibrant mix where many different fields come together. Later on, you can find your place in a wide variety of roles - whether in web development, social media management, or a creative agency. I believe that through the bachelor’s program Communication and Knowledge Media , everyone finds something they enjoy and a space to pursue their passion.“

Rhea Auberger

KWM Studierende Lea Auinger

„Communication and Knowledge Media is the perfect degree program for anyone who wants to combine many different interests in one place and graduate as a well‑equipped all‑rounder.“

Lea Auinger

What our students say

Your personal study advising

You are not just a number in the bachelor’s program Communication and Knowledge Media — we take time for you. If you have questions or feel unsure whether the program is the right fit for you, we are always here to help. You can book a personal appointment with the program director or teaching staff, talk to us directly, and ask anything that matters to you. Get in touch — we are excited to hear from you!

Meet us in person General Information & Advising Options
KWM Webprojekt

The bachelor’s program Communication and Knowledge Media is a starting point for young people who want to develop their talents, try new things, and help shape the digital world of tomorrow.

Josef Altmann

Program Director

Your Career Profile

Your future is wide open – and that is your greatest strength. Many students discover their interests and talents only during their studies. With the degree program Communication and Knowledge Media, you have the freedom to explore, experiment, and ultimately choose the path that truly suits you. Whether it is online marketing, social media, web development, e-learning, design, project management, or emerging digital fields: with your degree, you will be in demand across the entire digital world. Our graduates work in start-ups, agencies, companies, NGOs, and international corporations – in a wide range of roles. Because the bachelor’s program Communication and Knowledge Media equips you with exactly what matters today: a broad skill set, digital expertise, and the ability to create what is new.

Further Information on Career Path

Internship and Projects

At the bachelor’s program Communication and Knowledge Media, it is not just about theory – it is about the skills you truly need in practice. During a full semester of your internship, you gain valuable hands‑on experience in a field of your choice. In addition, you will work on numerous study projects where you collaborate with real companies and develop solutions that are genuinely needed.

Intership and Projects
Student schneidet ein Video am Laptop.

Got questions? We’ve got answers!

In our FAQ section, you will find the most important information about the degree program Communication and Knowledge Media - from study content and the application process to student life in Hagenberg. And the best part: there are no stupid questions. Seriously. The only mistake would be not asking them. So if anything is still unclear, just send us an email anytime - we’re happy to help.

What makes Communication and Knowledge Media so special?

The bachelor’s program Communication and Knowledge Media combines technology, design, and the social sciences in a truly unique way. You learn how digital media are created, how they work, and how to use them effectively - from web development and online marketing to e‑learning and UX design. This interdisciplinary mix prepares you not only to understand digital media, but to actively shape them. Employers consistently confirm how valuable this combination is on the job market.

How can I find out if the degree program Communication and Knowledge Media is right for me? Can I talk to students?

Absolutely! Several times a year, we offer info days, taster days, and our Open House, where you can meet students and ask them directly about their experiences. We also offer individual online advising sessions with upper‑semester students, and we’re happy to connect you personally with students if you prefer. All upcoming dates are listed on our website.

What do Communication and Knowledge Media graduates say about the program?

Since 2009, more than 450 students have completed the program - and many of them received their first job offers while still studying. Their success stories show just how diverse the career paths after Communication and Knowledge Media can be. You can find testimonials on our website as well as on independent platforms like StudyCheck.de, where Communication and Knowledge Media regularly receives top ratings.

Is studying in Hagenberg really as difficult as people say?

No. The degree program Communication and Knowledge Media is a demanding but well‑structured full‑time program. The modules build on each other logically, making the workload manageable. With an interest in digital media and motivation for interdisciplinary work, completing the program is absolutely achievable - and every year, almost all students succeed.

What prior knowledge do I need? Do I need to know how to program?

No, programming experience is not required. In the first two semesters, all foundations are taught from the ground up. We also offer individual small‑group coaching, making it even easier to get started. All you need is interest and determination.

Can I get credit for knowledge I already have from school?

Yes. If you already have experience in subjects like business administration, accounting, programming, or databases, you may be able to get credit for it. Decisions are made together with the course instructors at the beginning of the semester - simple and individual.

What does the admission process look like?

After submitting your online application, you’ll be invited to an admission interview (either on campus or online).This isn’t an exam - it’s about your interests, expectations, and motivation. At the same time, you can ask questions and get to know the degree program Communication and Knowledge Media better.

Is there an internship?

Yes. In the 5th semester, you complete a minimum of twelve weeks of practical experience. You decide where - from online communication and marketing to e‑learning, web development, or design. Many students use the internship as a stepping stone to their first job.

Can I do my internship abroad?

Yes. Many students take this opportunity to discover new cultures and ways of working and to build international connections. The feedback is consistently positive - and an international internship enriches both your CV and your personal growth.

Can I work alongside my studies?

The bachelor’s program Communication and Knowledge Media is a full‑time, on‑campus program, so we recommend only minimal part‑time work during the first two years. During your internship semester (5th semester), you receive a salary. In the 6th semester, part‑time work (around 5–10 hours per week) is usually manageable.

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Contact

Email kwm@fh-hagenberg.at

Telephone +43 5 0804 22600

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