15th Cross-Cultural Business Conference 2026

Immersive International Business: Research. Experiment. Teach.

CCBC 2026 is a boutique international meeting that blends academic excellence with hands-on experimentation, perfect for researchers, teachers, advanced students and practitioners seeking visible impact, stronger networks and practical takeaways.

Attend to access publishable routes via partner journals (including Scopus indexed ones), discover reproducible teaching and research methods, and experience AI/AR/VR demos you can reuse in classrooms and labs. Small plenaries, curated roundtables and mentoring sessions foster lasting collaborations, while thesis pitches and student colloquia provide direct contact with emerging talent. Join innovation labs and immersive business challenges to co-create practical outputs and case material. 

Combine CCBC with International Teaching Days (18–20 May) to pilot new classroom formats. With limited travel fellowships and student discounts, CCBC is especially rewarding for scholars, teacher-practitioners, doctoral and master students, and industry partners in cross-cultural business and immersive marketing.

Contact for scientific & organisational questions

Margarethe Überwimmer
Head of Studies Global Sales and Marketing

Piotr Kwiatek
Deputy Head of Studies Global Sales and Marketing

Andreas Zehetner
Professor, Studies Global Sales and Marketing

Aline Kesehage
Program Administrator Global Sales and Marketing

Contact us
T: +43 5 0804 33003
M: cc-conference@fh-steyr.at
 

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