Anja Hosp

What makes the DBM (Digital Business Management) program stand out compared to other studies?

This program stands out due to the timeliness of its topics. Digitalization has come into even sharper focus, especially in times of COVID-19. Agility and flexibility are crucial to successfully navigate such crises as a company. Through this program, one acquires the necessary know-how to steer companies successfully in this direction and actively implement new digitalization approaches.

What has the program personally brought to my professional future?

Through the part-time study, I was able to immediately integrate the new knowledge into my daily work.

Which topics particularly interested me in the program?

As a project manager for marketing systems, naturally, these two topics interested me the most.

What did I particularly like about the DBM program?

The good camaraderie with my fellow students, as well as the quick response from the university when the pandemic broke out and lectures had to be conducted online. I also appreciated the practical relevance of the program, as relevant case studies from companies were always incorporated into the lectures.

Looking back, was the DBM program the right choice?

The program was definitely the right choice for me, as it has provided me with new insights and freshly acquired knowledge that I can bring into my daily work.