Elisabeth Dirneder

About me!

I decided to go to university because I found the subject of marketing very exciting during my graphics training at HTL1 and after 2 years in agency life I felt the desire to further my education. When I discovered the opportunity to study Marketing and e-Business at the University of Applied Sciences Upper Austria while working, I applied for the course.

At the beginning of my studies in fall 2014, I accepted a job as a graphic designer at ENGEL AUSTRIA GmbH. During my studies, I was also able to take on more tasks in the field of online marketing.

After four years at Engel Austria, I took the opportunity in 2019 to devote more time to design and therefore took on the Creative Designer position in Employer Branding at Dynatrace. During this time, I was able to develop a UI design for job advertisements, for example.

Although I really enjoyed working at Dynatrace, I realized that my main area of interest was marketing. So in the fall of 2019, I took up a marketing position at Praher Plastics, an international specialist in the production of high-quality plastic parts, in Schwertberg. My responsibilities included both short-term measures, such as SEO optimization of the website, and long-term projects, such as the evaluation of PIM software for marketing automation.

The e-business part was particularly exciting for me, as digitalization is becoming increasingly important in companies. The course definitely gave me a holistic view of a company's marketing, as it was so wide-ranging. I was able to take away something valuable from all subjects, such as process management, e-business, social skills, etc.

One of the highlights of my studies was the "Business Plan" project, which we carried out as a group and was awarded the prize for the best idea by a jury of FH professors and representatives of LINZ AG. https://www.fh-ooe.at/campus-s...

My studies also supported me in this respect, so that I carry out all marketing activities for "Das Sackgeschäft" myself, such as creating my website with online store.

What has always accompanied me is the craft. So that I can continue to pursue my two passions - marketing & graphic design and craftsmanship - in the future, I made the decision in August 2021 to become self-employed as an advertising agency and dressmaker.

You can find more information about me and my previous projects on my website:

www.design-ed.at
https://www.design-ed.at/portf...